Asset, data and rights management platform OpenPlay has commercially launched the OpenPlay Connect App Exchange.
In a statement, OpenPlay said the OpenPlay Connect App Exchange is a “fully transactional B2B marketplace bringing structure, interoperability, and standardized transactions to a historically fragmented music services economy”.
Through Connect, distributors, labels and publishers operating on OpenPlay’s catalogue and rights management platform can execute commercial engagements and exchange data with leading providers, including BeatBread, Beatdapp, Cosynd, FaroLatino, Habitat Financial, Harmix, LyricFind, Matter Collective, Muserk, Music Story, Musixmatch, MySeat Media, Vobile, and Sureel.ai.
“Connect launches at a pivotal moment for the global music industry,” added the statement. “Creator output continues to accelerate, AI deployment is expanding rapidly, and new distribution and monetisation models are reshaping the ecosystem. Labels and publishers now require an expanding range of specialised services to effectively deliver, track, manage, protect and optimise the value and revenues of their catalogues.”
OpenPlay estimates the total addressable market for music’s B2B services economy to be worth up to $25 billion.
Edward Ginis, co-founder of OpenPlay, said: “Connect will become the trusted B2B exchange for the global music ecosystem. Its impact extends beyond individual rightsholders, it strengthens collaboration, streamlines data flows, and lowers barriers to innovation across the sector. With our experience in rights management, APIs, and data interoperability, OpenPlay is uniquely positioned to operate this exchange. This launch marks a major step forward in building a more efficient and connected music business.”
Connect will become the trusted B2B exchange for the global music ecosystem
Edward Ginis
Connect is also designed as an operating layer for technical and financial interoperability across the modern music services economy.
Bob Barbiere, EVP and general manager of OpenPlay, added: “Our experience in technology, media, and transformational data exchanges has enabled us to create a neutral, centralised transaction layer for the music industry. Connect is interoperable by design, empowering rightsholders to work seamlessly with the partners that best fit their needs. With more than 125 providers already seeking participation, we’re not simply launching a marketplace, we’re building the commercial infrastructure that will define how music services transact for the next decade.”
Participating providers span a wide range of categories, including audio and video creation, metadata enrichment, track stemming, lyrics transcription, song registration, marketing tools, sync tagging, direct-to-fan (D2F), UGC protection, revenue recovery, licence compliance, royalty processing, and more.
Morgan Hayduk, co-CEO & co-founder of Beatdapp, said: “We are proud to partner with OpenPlay as one of the first companies to join Connect. By offering Beatdapp’s AI Music Detection technology within the ecosystem, members gain seamless access to advanced verification tools that protect content integrity and safeguard copyright value at scale.”
Paul Goldman, CEO & founder of Muserk, added: “The future of music rights depends on data integrity and connectivity. Through Connect, thousands of labels and publishers can access Muserk’s patented Blue Matter technology, enhancing data accuracy, interoperability, and global transparency. We share OpenPlay’s vision to modernise the industry’s data backbone.”
Connect launches today (March 9) within OpenPlay’s label and publisher community. It will expand later this year as white-label, custom branded versions of Connect App Exchange for distributors and publishing administrators worldwide.
The launch of OpenPlay Connect App Exchange follows a multi-million-dollar strategic investment round led by industry veteran Tracy Maddux and the roll-out of OpenPlay Reach, which supports real-time delivery of music and video releases to major and independent distributors and supply chains.
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