Unfortunately, as the memory shortage continues, most DRAM remains unaffordable for many buyers. PCPartPicker, which tracks component costs, shows prices flattening but not falling for most options. However, an announcement from Google may bring relief in the longer term.
The impact of TurboQuant on memory prices
On March 24th, the tech giant revealed more about its TurboQuant algorithm. It addresses the growing key-value (KV) cache memory demand from AI models. The advancement could reduce its usage by a factor of 6 while boosting performance. In theory, complex models would need less DRAM and HBM, easing the memory shortage.
Stocks of major suppliers like SK Hynix and Samsung tumbled after investors heard the news. Even so, TurboQuant may not drive down memory prices for consumers. Emboldened data centers could begin relying on even larger AI models that require additional modules. As a result, manufacturers would continue to prioritize enterprise clients over gamers.
Without an effective solution or the AI bubble bursting, DDR5 RAM prices are unlikely to fall dramatically. Since GPUs and storage are also impacted, it’s become a challenge to build gaming PCs. Even worse, several consoles are no longer an appealing alternative. Most recently, Sony revealed a steep increase in the MSRPs of the PS5 and PS5 Pro.
I became interested in technology at a young age and enjoyed discovering the latest innovations. While earning college degrees in publishing, I created several PC hardware and gaming websites. My passion has always been to guide readers on what products can truly improve their lives. After many years as a Tech Writer for Game Rant, I’m anxious to share my knowledge with a new audience at Notebookcheck.