There’s a bright spot in Tesla’s (TSLA) core auto sales, with a slight reversal of fortune in greater Europe.
According to the European Automobile Manufacturers’ Association (ACEA), Tesla electric vehicle registrations (a proxy for sales) in Europe rose to 17,664 units in February, an 11.8% gain compared to a year ago. In January, sales dipped 17%, the last month of a losing streak that had been ongoing since December 2024.
While this February saw a sales jump, it came against a weak February in 2025. Last year, Tesla’s European sales tumbled 27%.
Tesla’s recent losing streak occurred against the backdrop of rising EV sales in the greater Europe region. Total EV registrations in the region, which includes the UK and the European Free Trade Association, rose 15.8% in February, with overall registrations regardless of powertrain up only 1.7%.
While EV sales have slumped somewhat in the US, cheap EVs and hybrids are flourishing in the EU, especially from Chinese automakers like BYD and Li Auto, as buyers across the pond embrace Asian imports.