Published on
November 10, 2025
Accor has announced that its Emblems Collection portfolio will extend luxury hotel offerings to later this year open 6 new hotels within Italy, Canada, and Greece. Emblems Collection will offer its guests exclusive access to authentic 5-star luxury hotel experiences, combining each area’s distinct wellness offerings, authentic connections, and unsurpassed luxury. The Collection promises each hotel will offer profound and deeply personalized hospitality.
Expanding Luxury Travel with Emblems Collection
The Emblems Collection focuses on properties that blend timeless elegance with a deep connection to the local culture and natural environment. With an emphasis on intimate stays, each hotel within the collection is carefully chosen for its unique location and character. These properties include a mix of heritage mansions, modern architectural landmarks, and serene nature retreats, each offering an unparalleled luxury experience tailored to the culturally curious traveler.
The new hotels are designed to appeal to guests who seek quiet luxury and understated elegance, offering exclusive accommodations with an emphasis on high-quality service and sustainability. The properties are set in prime destinations known for their natural beauty and cultural significance, ensuring that visitors can experience the best of both worlds: luxurious comfort and authentic connections to the places they visit.
New Openings: Canada, Italy, and Greece
Accor’s Emblems Collection will debut in Canada with Rimrock Banff, a luxurious retreat set within the majestic Canadian Rockies. This property will redefine mountain luxury, with experiences designed to connect guests with the region’s natural hot springs and alpine spirit. Guests will enjoy wellness offerings, outdoor adventures, and panoramic views of the surrounding wilderness.
In Italy, two new properties will join the Emblems Collection, including Masseria Furnirussi in Puglia, set in the heart of Europe’s largest fig orchard. The Masseria will celebrate Mediterranean craftsmanship and lifestyle, with a focus on slow living and the region’s local traditions. Guests will enjoy the property’s private pools, spa, and tranquil surroundings.
Palazzo Sozzini Malavolti in Siena, located steps from Piazza del Campo, will blend modern comforts with Tuscan craftsmanship, including a serene spa and 19th-century frescoes. This hotel will offer an authentic Italian experience, capturing the essence of the region’s art and architecture.
Relais San Clemente, a former Benedictine convent in Umbria, will become a 51-room estate, complemented by private villas. Surrounded by ancient trees, this retreat will offer a peaceful atmosphere that connects guests to the spiritual and natural rhythms of the region.
In Greece, Elatos Resort in Mount Parnassus will open in 2027 as a year-round wellness destination. Located near the ancient site of Delphi, this eco-friendly retreat will feature private chalets and rooms, ideal for hikers, skiers, and those seeking tranquility. The resort will focus on wellness, offering an experience that connects guests to nature and rejuvenates the body and mind.
Lastly, the Bellevue Hotel Cortina d’Ampezzo in the Dolomites will offer luxurious accommodations with sweeping mountain views. This alpine retreat will provide guests with wellness offerings, exquisite dining, and a 500-square-meter spa, making it a perfect destination for those seeking both relaxation and adventure.
The Emblematic Ingredient: A Focus on Local Culture and Authenticity
One of the unique aspects of the Emblems Collection is its concept of the “Emblematic Ingredient.” Each property in the collection honors a locally inspired essence, which is reflected in various guest experiences, from artisanal amenities to curated menus. For example, guests at Masseria Furnirussi will savor dishes made from figs, while visitors to Rimrock Banff will experience the flavors and traditions of the Canadian Rockies.
The Emblematic Ingredient also finds expression in the brand’s signature Travel Cake, created by renowned Korean Chef Yun Eunyoung. The cake features seven timeless recipes, each linked to a property’s emblematic ingredient, allowing guests to experience the destination’s culture through taste. This culinary concept, along with Emblems Editions, a literary collection curated for each hotel, further enhances the sensory experiences offered to guests.
Wellness and Luxury at the Heart of the Emblems Collection
Each property in the Emblems Collection is designed to offer a comprehensive wellness experience. Whether in the Purist Retreat & Spa in Italy or the eco-wellness mountain retreat in Greece, the focus is on holistic, sustainable wellness practices. These retreats are ideal for guests seeking both relaxation and an immersive experience in nature.
The wellness centers in each property will feature high-end facilities such as yoga studios, saunas, gyms, and spas, ensuring that wellness is integrated into every aspect of the guest experience. These destinations cater to those who wish to recharge, reconnect, and find balance amid luxurious surroundings.
The Future of Luxury Travel with Emblems Collection
As part of Accor’s strategy to expand its portfolio, Emblems Collection will offer 60 properties worldwide over the next decade. The collection’s growth signifies a shift toward a more intimate, authentic approach to luxury travel, focusing on wellness, local culture, and sustainability. The brand’s growing presence in Europe, Canada, and Greece, alongside plans for further global expansion, highlights the increasing demand for unique, immersive travel experiences.
For travelers looking for refined luxury and authenticity, the Emblems Collection provides the perfect blend of elegance, personalized service, and meaningful experiences in some of the most breathtaking locations in the world.
