More and more movie and TV characters are inspiring the way we dress, and this year was no exception. Shows like Gossip Girl, Emily in Paris, and Euphoria became a target for fashionistas looking for outfit ideas for 2025. However, they weren’t the only ones.
A new study by the FashioNica platform analyzed which TV outfits are generating the most online buzz, not only in terms of searches and online conversations, but also in terms of what people are actually buying and recreating. The research examined more than 30 iconic looks from series like Sex and the City, Gossip Girl, Euphoria, and Gilmore Girls, measuring two key variables: “Hunt,” which includes online searches, query volume, and social media activity, and “Repeat,” which reflects how many times those looks are replicated and sold in the market.
Among the key findings is that some television outfits maintain their influence decades after appearing on screen. Carrie Bradshaw’s tutu in Sex and the City tops the list of most searched looks online, with nearly 500,000 searches annually, confirming its status as one of the most enduring symbols of television fashion.
Rory Gilmore’s cable-knit sweater is a close second, ranking as the most popular TV outfit across Instagram, TikTok, and Pinterest combined, racking up nearly 750,000 tags. Rachel Green’s plaid miniskirt from Friends is also still going strong, with over 569,000 mentions on social media, largely driven by the ’90s nostalgia that continues to set trends.
For Nica Yusay, CEO of FashioNica, this data reflects a profound shift in how trends are born. “Social media shapes fashion faster than the runways,” she explained. “A celebrity wears something memorable, people start talking about it online, and suddenly it becomes a trend.” As a recent example, Yusay pointed to the return of gingham print, which gained popularity after appearing consistently and affordably on Emily in Paris .
The study also identified the most recreated looks—those that consumers actually buy and wear. Emily Cooper’s gingham blazer from Emily in Paris leads this category, with 860 versions currently available in online stores.
Next is Serena van der Woodsen’s gold sequined dress from Gossip Girl , which boasts 795 reinterpretations, a figure that contrasts sharply with the original price of approximately $400 for the Tory Burch piece. In the case of The White Lotus , Daphne’s yellow floral ensemble appears in 818 versions, compared to the original Dolce & Gabbana design, which costs over $2,500.
Some outfits manage to dominate both searches and sales, becoming the big winners of the analysis. Carrie Bradshaw’s tutu once again tops this category, with over 830 recreations available, solidifying its status as the most recognizable television look of all time. Maddy Perez’s black cutout dress from Euphoria also stands out, with 795 versions and tens of thousands of online views.
Added to this list is Wednesday Addams’ black dress with a white collar, which has accumulated around 790 versions created specifically because the original design of the costume was never marketed.
The FashioNica study confirms that television remains one of the most influential forces in contemporary fashion, now amplified by social media and digital commerce. What was once merely an aesthetic reference on screen is now rapidly transforming into a global trend and a mass-market product.