Key stat: US financial and insurance companies grew total media ad spending 17.8% in H1 2025, reaching $5.9 billion, according to a January report from MediaRadar.
Beyond the chart:
Use this chart: Drop this in your next financial services or media planning meeting to show where category investment is heading. Use the half-over-half comparison to benchmark your brand’s trajectory against the broader sector, and show leadership how the full-year growth picture stacks up.
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