Friday, April 3

Ford Faces a Profitability Threat It Hasn’t Seen Since the 2008 Financial Crisis


Many potential Ford Motor Company (NYSE: F) investors aren’t aware that one of the automaker’s best generators of profit isn’t a vehicle. That’s right, Ford Credit, which acts as a banking entity for the company, is a major driver of profit for the Blue Oval. While Ford Credit is often overlooked, and typically generates only about 5% of revenue any given year, it provides 15% to 20%, sometimes more, of the company’s profits. You can see in the graphic below that Ford Credit is highly profitable, except for 2008. Let’s dive into why, and how, Ford is again facing such a serious threat to profits.

Graphic showing all profitable Ford Credit years except 2008.
Data source: Ford SEC filings. Chart by author.

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That’s a great long-term look at Ford Credit and its ability to generate earnings before taxes (EBT). Not only is Ford Credit a high-margin business for the automaker, it also distributes cash back to the parent company, Ford. In fact, just last year Ford Credit generated $2.6 billion in EBT and sent $1.7 billion in cash back to Ford, which can be used to fund growth in electric vehicles (EVs), among other things, or even help pay the company’s lucrative dividend.

Ford Credit finances some of its customer sales and leases, and for the latter the banking entity projects expected residual values and return volumes of the vehicles it leases. Actual proceeds realized by Ford Credit are upon the return of the leased vehicle, which could be lower than the initial value projected. When this happens on a large scale it can cripple profitability.

That’s what happened during 2008, when a significant economic downturn hurt vehicle demand and values. Further, during the 2008 financial crisis credit markets tightened, which increased Ford Credit’s cost of borrowing. Fast-forward to today and there is no financial crisis, but there is a coming wave of off-lease EVs that are significantly less valuable than they were recently — potentially leaving entities like Ford Credit on the hook for big losses.

Years after consumers and early adopters jumped into the EV market, sometimes taking lease deals that were easier on monthly payments and could sometimes include incentives, those are now coming off-lease. Credit agency Experian estimates that off-lease EV volume will peak in 2028 with nearly 800,000 EVs flooding the market. Already we’re seeing movement, with EVs expected to make up 15% of off-lease used vehicles by the end of 2026, compared to only 7.7% during the first quarter.



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