The Milan-based communications firm formalizes its expertise into a new unit dedicated to creative direction and production
FSB Group is refining its position within the fashion ecosystem with the launch of Runway, a dedicated business unit focused on the creation, production, and direction of fashion shows. Based in Milan, the move signals a natural evolution for the company, transforming years of behind-the-scenes execution into a more defined, strategic offering. In an industry where the runway has become as much about storytelling as spectacle, Runway arrives with a clear proposition: to treat the fashion show not as an event, but as a fully realized narrative environment.
The foundation is already well established. Over recent seasons, FSB Group has quietly built an impressive portfolio, producing shows for brands such as Diesel, Missoni, Maison Margiela, Roberto Cavalli, and Marni. These collaborations reflect a breadth of aesthetic languages—from maximalist energy to conceptual restraint—suggesting a versatility that is increasingly essential in today’s fashion landscape. Runway consolidates this experience into a streamlined structure, offering end-to-end services that span concept development, staging, and logistical coordination.
Leadership of the new division brings both continuity and fresh perspective. Filippo Richeri Vivaldi Pasqua, already a key figure within the group, steps forward alongside newly appointed managing director Francesca Nicoli, whose extensive background across luxury events and global communications adds a layer of strategic depth. Together, they position Runway as both a creative and operational partner—one that understands the delicate balance between artistic vision and technical precision.
At a moment when the fashion show is evolving beyond its traditional format—expanding into immersive experiences, digital extensions, and cultural statements—Runway’s launch feels particularly timely. It underscores a broader industry shift: the recognition that execution is no longer secondary to creativity, but integral to it. In this context, FSB Group is not simply introducing a new division; it is articulating a point of view on how fashion should be presented—where every detail, from concept to choreography, contributes to a cohesive and compelling whole.