March 6, 2026, 5:01 a.m. ET
Florida State University students Karma Buchanan and Preston Berry have taken note of what they say is one of Gen Z’s biggest problems: overconsumption.
But their newly created thrifting business Reviva is helping to tackle that issue in the fashion world – one garment at a time.
While recent national reports have shown that younger generations are leading the charge when it comes to thrifting − where 83% of Gen Z consumers either bought or were interested in secondhand apparel last year − the student duo has become the latest of Tallahassee’s entryway into the market place as Reviva specifically caters to young individuals to make the thrifting experience easier for their target audience.