Much has been said about NVIDIA’s recent DLSS 5 announcement, with many criticisms of the tech stemming from how the neural rendering potentially alters the artistic vision and tone of the game. While NVIDIA insists that developers remain in full control, and that the game studios were involved in creating the promotional in-game imagery used to show off the neural rendering features, a new report from Insider Gaming suggests this might not have been the case.
According to game developers from both Capcom and Ubisoft who spoke to Insider Gaming, while the individual studios may have been involved in marketing DLSS 5, the teams who worked on them were just as surprised by the results as the rest of the gaming community. A Ubisoft developer is quoted as saying “We found out at the same time as the public,” while developers at Capcom expressed similar sentiments, stating that it was surprising to see Capcom, who has generally been protective of its IPs when it comes to AI involvement, getting involved in the marketing for DLSS 5. Further, the Capcom developers expressed concern at how DLSS 5 might change how Capcom approaches generative AI and its role in game development.

