Key stat: 34% of Gen Zers have no emergency savings, more than double the share of baby boomers (16%), according to a February report from Bankrate.
Beyond the chart:
Use this chart: Drop this in your next financial services, retail banking, or consumer insights meeting to show where savings gaps are sharpest by age. Use the generational breakdown to benchmark your product or outreach strategy against the audiences carrying the most financial exposure heading into 2026.
Related EMARKETER reports:
Methodology: Data is from the February 2026 Bankrate “2026 Annual Emergency Savings Report” conducted by SSRS. 1,030 US adults ages 18+ were surveyed online (n=1,000) and by telephone (n=30) during May 16-19, 2025. The study was conducted via the SSRS Opinion Panel Omnibus, which is a national, probability-based survey fielded twice per month. The margin of error for total respondents is +/-3.9 percentage points at the 95% confidence level. Figures are weighted to be representative of the US adult population.
We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.