Arab actor Moatasem Al Nahar and his wife, Leen Brinjikj, lead Lacoste’s Ramadan 2026 campaign, which balances tradition with contemporary life. While prayer, reflection and stillness remain central to the month, the campaign highlights the rhythm of everyday life (work, activity and movement) without neglecting duty. This GCC-only capsule is designed for the modern metropolitan consumer, combining modesty with versatility and allowing tradition to coexist effortlessly with style.
Jimmy Choo
Placing Amna Al Qubaisi, the first female Emirati racing driver, at the forefront of its Ramadan campaign underscores Jimmy Choo’s forward-thinking vision for both the brand and the region. Amna embodies a modern interpretation of Eastern identity, a sensibility that resonates strongly with today’s Middle Eastern luxury consumer. Against the minimalist backdrop of an empty racetrack, 19 styles in shades of light gold, deep merlot, rose and latte convey richness and refinement, offering a distinctly Middle Eastern expression of luxury.
Louis Vuitton
Lebanese designer Nada Debs was entrusted with interpreting the shifting desert landscape for Louis Vuitton’s LV MirageRamadan 2026 capsule, bringing the region’s iconic terrain into a refined design language. Debs created three exclusive pieces for the collection, a sculptural Bakhoor set, a dedicated Bakhoor trunk, and a special Capucines bag rendered in Taurillon leather with her signature dune motif.
Loro Piana
To find authentic representation at Loro Piana, you have to look both in front of and behind the camera. The Ramadan 2026 capsule, shot in Doha by Egyptian photographer Amina Zaher and starring Saudi model Amira Al Zuhair, embodies the brand’s signature quiet luxury through kaftans, dresses, scarves, bags and shoes in shades of terracotta, sage and beige, all while loudly putting regional talent at the heart of the narrative.