Greece is emerging as a global wealth hub, climbing to the eighth position on the list of countries attracting the most millionaires or High-Net-Worth Individuals (HNWIs) in 2025.
According to the annual Global Citizens Report by Henley & Partners and New World Wealth, Greece is expected to welcome approximately 1,200 millionaires this year, bringing an estimated $7.7 billion in liquid assets.
According to the report, 2025 is expected to be a record year for global wealth migration as an estimated minimum of 142,000 individuals with liquid assets over $1 million are projected to emigrate.
They generally seek safety, stability, tax incentives, pro-investment policies, good infrastructure, and access to top educational institutions for their families.
HNWIs don’t just bring wealth, they often create it. Approximately 15% of migrating millionaires are business founders, who continue to invest in startups, real estate, and tourism ventures, the report notes.
Top 10 destinations for millionaires (2025 estimate)
At the top of the list are the United Arab Emirates (UAE), indisputably the largest and fastest-growing hub for millionaires and billionaires globally (showing a 98% increase over the last decade). This year, the UAE is expected to become the “new home” for 9,800 millionaires, who will contribute $63 billion in wealth.
Holding the second position is the United States, with 7,500 millionaires expected to relocate, bringing $43.7 billion. Italy is recording a rise, attracting 3,600 and transferring $20.7 billion.
This is followed by Switzerland (3,000 millionaires bringing $16.8 billion), Saudi Arabia (2,400 bringing $18.4 billion), Singapore (1,600 bringing $8.9 billion), and Portugal (1,400 bringing $8.1 billion). Just below Greece are Canada and Australia, each attracting 1,000 millionaires.
Athens, particularly the Athenian Riviera, is becoming a powerful magnet, similar to the momentum seen in cities like Milan. Investors are seeking luxury residences ranging from €1 million to €5+ million, creating a new “Bay Area” in Greece.
Southern Europe generally (Greece, Portugal) is rapidly emerging as a new center of gravity for wealth migration in the region, the report notes.