Giannis Mastrogeorgiou, Special Secretary for Long-Term Planning at the Presidency of the Greek Government; Georgios Stamou, NTUA Professor; Lina Mendoni, Culture Minister; Kostis Chlouverakis, Ernst &Young Greece Partner; and Maria-Dafni Papadopoulou, Deputy Director of the Copyright Organization, during a meeting on AI and cultural policy. Photo source: Culture Ministry
Greece is stepping up efforts to integrate artificial intelligence into its cultural sector, as part of a broader push to advance digital capabilities and modernize cultural asset management.
The Greek Culture Ministry is rolling out a strategy to incorporate AI across both cultural heritage and contemporary creation, in line with the country’s national artificial intelligence framework.
Central to this approach are two strategic studies: one focusing on the use of AI in the management and protection of cultural heritage, and another addressing the safeguarding of intellectual property rights in an evolving digital environment.
“Based on the Advisory Committee’s recommendations, the ministry has developed and started implementing a coherent strategy, backed by targeted actions spanning both cultural heritage and contemporary culture,” Culture Minister Lina Mendoni said.
The ministry’s plan also includes the development of new digital infrastructure, such as “digital twins” for monuments, alongside the use of virtual and augmented reality technologies to enhance visitor engagement. At the same time, efforts are underway to expand Greek-language datasets and develop domestic language models, in collaboration with the Pharos AI Factory, to strengthen the country’s digital capacity.
Collaboration with leading Greek institutions
As part of this effort, the Culture Ministry has signed an agreement with the National Technical University of Athens (NTUA) to develop knowledge bases and specialized AI applications. These include chatbot systems designed to support the management of monuments and archaeological sites, including UNESCO World Heritage locations.
The strategy also includes updating the institutional framework for intellectual property through the Hellenic Copyright Organization, as authorities seek to address challenges posed by AI technologies that can reproduce or use creative works without authorization.
The ministry is also addressing broader issues such as data bias and the need to produce authentic Greek-language content. Through partnerships with academic and research institutions, the initiative aims to support greater accessibility, innovation and long-term sustainability in the cultural sector.
NTUA Professor Georgios Stamou concluded on three key priorities: protecting intellectual property, enhancing education to improve understanding of AI technologies, and leveraging European developments to strengthen Greece’s role in artificial intelligence and culture.
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