Greece, Spain, and Croatia Face Seasonal Slowdowns in Short-Term Rentals, But Pricing Remains Stable: What You Need to Know for 2026 Travel

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In January 2026, Greece’s short-term rental market faced typical winter slowdowns seen in many European destinations. While demand dropped by 10% and available listings saw a decline of 7%, property owners in Greece held firm on their pricing. With occupancy rates hovering at 44.7%, above the European average of 42%, it’s clear that the Greek tourism industry remains resilient despite the challenges of the off-peak season. Even as weather conditions and new regulations impacted listings, hosts didn’t substantially lower their prices. For travelers, this means that while the number of available properties may shrink, prices largely remain stable, preserving the value of short-term rentals in popular cities like Athens.

Greece’s Rental Market Performance: A Winter Review

In Greece, the winter of 2026 painted a familiar picture for the short-term rental sector. The country, known for its stunning coastal views and historical landmarks, typically experiences a decline in tourism during the winter months. This slowdown is no surprise given the country’s strong seasonality in tourism, where high demand peaks in the summer months.

By January, the number of available listings in Greece dropped by 7% year-on-year. The data revealed that Greece joins Spain and Croatia in seeing a decrease in listings, a rare trend among European countries in the current climate of growth in the short-term rental sector. Alongside this drop in supply, demand also saw a dip of 10%, reflecting the natural seasonality of the tourism industry during the colder months. These changes point to an industry that is adjusting, not collapsing, in the face of less tourism activity.

Despite these fluctuations, Greece’s occupancy rates remained impressive, standing at 44.7%. This is notably higher than the European average, indicating that despite lower demand, Greece still attracts a substantial number of tourists who continue to choose it as a destination in winter. For property owners, this is a strong testament to the destination’s appeal.

Pricing Stability: A Sign of Resilience

Interestingly, while demand and supply in Greece’s rental market weakened, the average daily rate (ADR) showed little change, decreasing by only 1% year-on-year, dropping to 82 euros. This pricing resilience stands in contrast to the trends seen in many other countries, where pricing often follows demand. The revenue per available rental (RevPAR) did dip by 8% compared to the previous year, but much of this can be attributed to the expected seasonal dip rather than any significant long-term shift in demand or tourism habits.

For travelers, this means that Greece remains a relatively stable market for short-term rental stays. Despite the off-season, vacationers are likely to find that property prices remain relatively consistent compared to other European destinations, making it an appealing choice for those looking to travel during the quieter months of the year.

Seasonal Trends and Shifts in Demand

Europe as a whole has seen a slowdown in short-term rental market growth, with listings increasing by only 3.5% compared to the previous year, and demand slightly declining. Across Europe, average occupancy also slipped to 42%, with Greece falling slightly behind with a 6.9% decrease in occupancy. However, what sets Greece apart is the resilience in pricing amidst this slower growth. Other markets such as Spain (-1.8%) and Croatia (-16%) also reported losses in occupancy, but the declines were more pronounced in coastal regions, where seasonal changes are more extreme.

Meanwhile, cities like Athens are exhibiting less fluctuation in prices and demand. Compared to the sharp seasonal swings seen in coastal destinations, Athens provides a more stable year-round rental market, making it an attractive option for tourists seeking a more consistent experience.

A Look Beyond Seasonal Changes: The Shift Towards Shoulder Season Travel

The data from AirDNA also highlighted a growing interest in “shoulder season” travel, which refers to the period just before or after peak seasons. As tourists increasingly look for lower prices and fewer crowds, this trend is likely to continue growing, especially in urban centers like Athens, which sees less volatility compared to coastal areas. This shift could be great news for travelers, as they are more likely to enjoy affordable stays and a quieter environment in destinations like Athens during the months of March to May and September to November.

Travelers can expect lower rates, more available listings, and an overall better experience during these shoulder seasons. This trend not only benefits travelers but also provides property owners with opportunities to maximize occupancy and revenue during traditionally slower months.

Travel Tips for Tourists Planning to Visit Greece in 2026

• Plan for Shoulder Seasons: If you’re looking to save money and avoid crowds, consider visiting Athens and other urban destinations in the shoulder seasons. You’ll enjoy better prices and fewer tourists while still having access to Greece’s rich history and culture.
• Book in Advance: Even during the off-season, popular cities like Athens can still be in demand. Make sure to book early to secure the best available short-term rental options at the best prices.
• Explore Urban Centers: If you’re looking for a more stable and consistent rental market, Athens offers a relatively steady market with fewer seasonal fluctuations compared to the more tourist-heavy coastal areas.
• Look Beyond Summer: While Greece is famous for its summer beaches, winter and spring offer a unique experience with fewer crowds and lower prices. If you’re into history, culture, and gastronomy, this might be the best time for you.

Greece’s Rental Market Outlook for 2026

As the 2026 travel season unfolds, it’s clear that Greece will continue to be a sought-after destination for tourists. With resilient pricing, consistent occupancy rates, and a growing trend toward shoulder season travel, Greece remains one of Europe’s top spots for short-term rentals. For travelers looking for a combination of affordable stays and cultural richness, Greece promises to offer an attractive option throughout the year.