Published on
November 25, 2025
Greece is ushering in a new era of sustainable exploration by promoting France’s lesser-known gems, as the Greek National Tourism Organization (GNTO) sets its sights on quiet islands, heritage sites, and all-season travel routes. This initiative not only highlights Greece’s commitment to sustainability but also offers travelers a chance to discover unique and tranquil destinations that promise an eco-conscious yet enriching experience year-round. By focusing on heritage and off-the-beaten-path locations, the GNTO aims to diversify the travel experience and showcase the enduring beauty of Greece’s cultural treasures.
The Greek National Tourism Organisation’s office in France has intensified its outreach in the French market with a series of well-coordinated November activities aimed at showcasing Greece as a destination that offers sustainability, authenticity, and a wide variety of travel experiences. These efforts placed particular emphasis on Naxos, the Small Cyclades, and Central Macedonia, all of which have gained attention in recent years for their distinctive character and potential for year-round tourism.
One of the key initiatives took place in Paris on November 18, where a dedicated promotional event highlighted Naxos and the Small Cyclades. The gathering was organised in close cooperation with the municipalities of the islands and sought to present these destinations as standout examples of low-impact tourism. The event attracted editors and reporters from major French newspapers, travel magazines, digital platforms, and national television networks. Representatives from several French tour operators also attended, indicating a rising interest among the industry in promoting destinations that offer more meaningful travel experiences.
The Paris showcase focused on introducing the French audience to the charm and character of Naxos and the Small Cyclades. These islands were presented as ideal choices for travellers seeking quieter, more sustainable escapes. The presentation highlighted the region’s natural landscapes, walking trails, marine activities, cultural sites, and traditional architecture that together create a slower, more immersive type of holiday. The islands were also framed as destinations that maintain a balance between tourism development and local life, making them appealing for visitors who want to connect with a place beyond surface-level encounters.
On the same day, the GNTO France office took part in the annual press meeting of ADONET, an association that brings together national tourism boards based in France. The gathering is considered one of the most important opportunities for tourism organisations to meet leading French media professionals in one place. Held aboard a venue on the Seine, the event drew over one hundred journalists and a large group of digital content creators who play a major role in shaping travel trends in France. The presence of the Greek tourism office at this meeting reinforced Greece’s positioning as a destination with strong year-round appeal, especially at a time when French travellers are increasingly looking for new choices beyond traditional getaway spots.
In addition to its activities in Paris, the GNTO France office collaborated with the Region of Central Macedonia to organise a press trip for two French journalists from widely recognised travel and news platforms. Their itinerary was designed to offer a deep exploration of northern Greece, a region that has grown in popularity due to its blend of culture, nature, and modern urban life.
The journalists visited Thessaloniki, Pieria, Imathia, Pella, Serres, and Kilkis—areas that collectively offer a mix of coastal scenery, mountain landscapes, ancient sites, and vibrant city experiences. Their tour included visits to major archaeological and cultural landmarks. Among these were the Royal Tombs of Aigai, the archaeological site of Dion, and the slopes of Mount Olympus, which carry both historical and natural significance. The itinerary also incorporated museums, local crafts, wineries, and smaller towns that reflect the cultural identity of northern Greece.
This press trip provided a holistic view of Central Macedonia’s tourism appeal. The visiting journalists were able to experience first-hand the wide range of activities that travellers can enjoy today—from urban sightseeing and cultural routes to outdoor adventures and nature-based excursions. This diversity makes Central Macedonia a promising destination for visitors from France, who often seek trips that combine culture, exploration, and relaxation within a single journey.
A central goal of the initiative was to promote Central Macedonia as an all-season destination. Unlike many parts of Greece that are known primarily for summer tourism, this region has the infrastructure, cultural attractions, and natural sites necessary to attract visitors throughout the year. Its cities offer lively cultural scenes, its archaeological sites draw history enthusiasts, and its landscapes provide opportunities for hiking, wellness travel, and outdoor experiences even during cooler months. The GNTO France office emphasised these characteristics to encourage French travellers to consider Greece beyond the traditional summer beach holiday.
Another important aspect of the initiative was to highlight Greece’s commitment to sustainable and gentle forms of tourism. Both the Paris event and the Central Macedonia press trip underscored the growing importance of low-impact travel, local engagement, and more thoughtful exploration. These themes align closely with current travel trends in France, where more travellers are choosing destinations that support local communities, protect cultural heritage, and promote responsible tourism practices.
The features and travel reports produced by the participating French media outlets are expected to be published between late 2025 and early 2026. These forthcoming articles are anticipated to provide valuable visibility for both the Cycladic islands and Central Macedonia at a time when French travellers continue to show strong interest in meaningful and experience-driven tourism.
Greece is launching a new sustainable exploration initiative in France, with the Greek National Tourism Organization (GNTO) highlighting quiet islands, heritage sites, and all-season travel routes to offer eco-friendly and enriching travel experiences year-round. This move reflects Greece’s commitment to promoting sustainable tourism while showcasing its rich cultural heritage.
Through these coordinated efforts, the GNTO France office successfully positioned Greece as a country offering depth, variety, and sustainable holiday choices—qualities that resonate strongly in the evolving French travel market.
