Greece’s Tourism Growth Accelerates: Bluegr Hotels & Resorts Unveils 125 Million Pounds Renovation Plan for Top Resorts

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In a bold move set to redefine Greece’s hospitality scene, Bluegr Hotels & Resorts has announced an extensive €125 million investment programme aimed at upgrading its portfolio of premium properties across the country. The initiative, scheduled to roll out through 2030, will focus on enhancing the guest experience at Bluegr’s flagship resorts, primarily located in Crete and Attica, marking a significant milestone in the group’s ongoing commitment to sustainable luxury tourism.

This investment plan, which includes extensive renovations and the addition of new facilities, is part of Bluegr’s strategy to elevate its properties to five-star standards, ensuring a competitive edge in the global luxury hospitality market. The upgrades aim to enhance not only the physical infrastructure of the resorts but also the overall guest experience, focusing on sustainable practices, high-end wellness offerings, and innovative services.

Revamping Iconic Resorts with Strategic Renovations

The €125 million programme will include major renovations at several key properties, including Minos Palace Resort and Minos Beach Art Hotel in Crete, which are set to receive over €40 million in upgrades. These properties will be modernised to include state-of-the-art facilities, improved eco-efficiency, and expanded wellness offerings. The resort’s restaurants, public spaces, and guest rooms will also undergo significant transformations to meet the growing demand for luxury, sustainability, and exclusivity.

The Minos Palace Resort, for example, will see a €23 million renovation that will bring a new level of sophistication to its services and facilities, including the introduction of a longevity and wellness centre. This initiative is expected to position the resort as a key destination for travellers seeking health and wellness experiences, alongside the traditional luxury hotel offerings.

Candia Park Village Transformation

One of the most ambitious parts of the investment plan is the phased transformation of Candia Park Village, located in Crete. A total of €30 million will be dedicated to the upgrade of this resort, which will expand by adding 100 new rooms and 12 luxury villas by 2029. This upgrade will transform Candia Park into Bluegr’s flagship resort, offering an upscale experience for families, couples, and solo travellers alike. The village will feature more eco-friendly accommodations, enhanced facilities for both relaxation and adventure, and an upgraded range of cultural and culinary experiences.

This renovation is not just about increasing capacity; it’s about making the resort an exemplary model of sustainable tourism. With the incorporation of renewable energy sources and waste reduction systems, Candia Park will be at the forefront of Bluegr’s eco-friendly initiatives, setting a new standard for luxury tourism in Greece.

Sustainability at the Heart of the Plan

In addition to the physical upgrades, Bluegr Hotels & Resorts has committed to making its properties more sustainable through the €5 million development of a new logistics hub. This initiative will support more sustainable operations across the group’s entire portfolio by streamlining supply chains and enhancing resource management practices. Additionally, the hub will provide dedicated accommodation for employees, improving working conditions while contributing to the overall sustainability efforts of the resorts.

The group’s commitment to sustainability extends beyond just the renovations. By 90% sourcing products locally and partnering with regional suppliers, Bluegr ensures that its operations support the local economy and reduce carbon emissions. The group’s focus on reducing energy consumption and conserving water at all its resorts is a direct response to growing consumer demand for responsible tourism options.

Economic Growth and Market Expansion

These investments come on the back of a record-breaking year for Bluegr Hotels & Resorts, which saw a 48% increase in revenue between 2022 and 2025, reaching €37.3 million. This strong financial performance has provided the necessary foundation for the expansion and upgrades now underway. The growth in revenue can be attributed to the group’s strategic pricing model, which has enabled it to achieve higher average daily rates (ADR) while maintaining high occupancy levels. The average ADR in 2025 increased by 37% to €357, reflecting a shift towards more luxury offerings within the portfolio.

The €125 million investment programme is also a response to the growing demand for luxury and sustainable tourism in Greece, a market that continues to attract both domestic and international visitors. Bluegr’s strategic focus on upscale properties aligns with this trend, positioning the group as a key player in the competitive luxury tourism market.

Impact on Local Communities

Bluegr’s plans also highlight the role that sustainable tourism can play in improving local communities. Approximately 77% of employees at Bluegr resorts come from surrounding regions, and the group’s commitment to local sourcing has supported more than 400 local jobs. By prioritising local partnerships, Bluegr ensures that its operations benefit the communities in which it operates.

In addition to the direct economic benefits, Bluegr is also deeply involved in cultural and social initiatives, supporting local heritage and promoting sustainable travel practices among its guests. These initiatives not only enhance the guest experience but also strengthen the connection between the resorts and the local communities.

The Future of Greece’s Tourism Industry

As Greece continues to see record levels of tourist arrivals, Bluegr’s €125 million investment programme is a timely move that positions the group for future success. With a growing number of visitors seeking luxury and sustainable travel options, Bluegr is well-positioned to capitalise on these trends and provide high-end experiences that meet the demands of today’s eco-conscious traveller.

For those looking to explore the beauty of Crete, Attica, and other parts of Greece, the upgrades planned for Bluegr’s resorts promise a unique blend of luxury, sustainability, and cultural engagement that will define the future of hospitality in the region.

Conclusion: A New Era of Sustainable Luxury Tourism in Greece

As the world continues to prioritise sustainability in travel, Bluegr Hotels & Resorts is leading the way in luxury tourism in Greece. With its comprehensive €125 million investment plan, the group is ensuring that its resorts not only meet the highest standards of service and luxury but also contribute to the protection of the environment and the well-being of local communities. This investment will set a new benchmark for what sustainable luxury tourism can achieve, making Greece an even more desirable destination for global travellers in 2026 and beyond.