The Greek National Tourism Organization (GNTO) has launched a new campaign for Greece on TikTok and YouTube, for the organization’s strategy to strengthen Greece’s global image as a contemporary, multi-themed and sustainable tourism destination.
This is the first GNTO campaign to be exclusively based on YouTube and TikTok creators who have been chosen based on a specific audience interested in Greece and on its alignment with GNTO’s strategic aims and the Visit Greece ecosystem.
The creative approach was based on the idea of “Real influence – Real people – Real scale,” based on the power of authenticity and of experiential narrative.
The campaign will run up to June on the two platforms and be targeted to at the United Kingdom, France, Germany, Sweden and Denmark, with an estimated total audience reach of nearly 19 million users.