Luxury London department store Harrods in Knightsbridge is celebrating the “enduring dialogue between fashion and art” via an installation dedicated to Schiaparelli. It comes at the same time as the V&A, not far away in South Kensington, is also celebrating the label and its artistic contribution via a landmark exhibition, dubbed Fashion Becomes Art.
It’s clearly Schiaparelli all the way in London at present, so what are the details of the Harrods activity?
It’s a tribute the V&A exhibition and includes a series of window installations inspired by one of the Maison’s most recognisable emblems: the Keyhole.
We’re told that “through them, viewers are invited to glimpse images from Anglomaniac, a newly published book celebrating Elsa Schiaparelli’s enduring influence through the works of British artists. The installation offers passers-by a visual journey into the creative world of the Maison — a world where couture, art, and imagination have always been inseparable”.
Published by Skira and edited by Thierry-Maxime Loriot, Anglomaniac brings together nearly 50 British photographers, stylists, make-up artists, illustrators and performers, “whose work resonates with the unique vision of creative director Daniel Roseberry, a vision that continues to shape and inspire global culture”.
Those creatives include contemporary figures such as Nick Knight, Tim Walker and Pat McGrath, as well as past greats Cecil Beaton and Norman Parkinson.
And the Harrods installation also “highlights the deep and longstanding connection between Elsa Schiaparelli and London”.
That connection continues through the label in its modern incarnation. Harrods first introduced Schiaparelli to its clientele in 2023, opening its first boutique in the UK and becoming the brand’s exclusive stockist in the market.
Its in-store Schiaparelli boutique was expanded last year “to meet the growing demand for Schiaparelli’s distinctive ready-to-wear, accessories and jewellery collections”. Designed by the label’s creative chief Daniel Roseberry, it echoes the golden hues of its historic salons at Place Vendôme.
Delphine Bellini, Schiaparelli’s CEO, said: “This installation is about creating a meaningful bridge between two of Britain’s most iconic cultural institutions, Victoria and Albert Museum and Harrods. By bringing Schiaparelli into dialogue with both, we wanted to celebrate London as a place where fashion and art continuously inspire one another. The project reflects our desire to open new perspectives on the Maison’s heritage, while engaging with the extraordinary creative energy of the contemporary British scene. It is an invitation to experience Schiaparelli not only as couture, but as a living artistic language.”
Meanwhile Harrods’ fashion buying director Simon Longland added that response to the Schiaparelli label at the store “has been extraordinary” and that it “felt natural for Harrods to celebrate this moment alongside the V&A”.
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