The board aims to address a variety of themes and approach sustainability within fashion from different angles – such as materials, circularity, innovation, and communication. Throughout the meetings, the focus is always on identifying clear outcomes and tangible action steps. The conversation in London focused on the different facets of sustainability today, how they are reflected in the online conversation, and how they influence customer behaviour.
In its first meeting, the board members discussed the opportunities, as well as the crucial shifts that need to be accelerated for the industry to drive innovation, including the importance of relevant, accessible and transparent communication about materials used in products and brands’ sustainability performance. The group specifically focused on the use of more sustainable and innovative materials, as well as animal welfare, among other aspects. The board jointly agreed that it is fact-based communication that differentiates brands with genuine and tangible commitments and can bring sustainability back to the forefront for customers and across wider industry conversations.