The World Liberty Financial (WLFI) token is generating significant buzz in both the crypto world and broader society, due to its high-profile founders. In particular, among WLFI’s eight co-founders, three are President Donald Trump’s sons — Donald Jr., Eric, and Baron. Trump is also listed as cofounder emeritus.
The popularity isn’t necessarily surprising, given the political ties and WLFI’s somewhat unique structure as primarily a governance token for the WLFI organization, which is a crypto/decentralized finance project that has products like a USD stablecoin.
Those who want to buy into WLFI can now do so through many major crypto platforms, though keep in mind that with hype can also come risk, so it’s not something you should invest in without doing your own research.
What is WLFI Token?
The WLFI token was created by members of the Trump family, among others. Its official trading launch on the open market was September 1, 2025.
The token is tied to the WLFI organization, which is creating products that aim to bridge legacy finance and the new world of decentralized finance (DeFi), according to WLFI.
Unlike more traditional types of cryptocurrencies like Bitcoin, which is an alternative to fiat currency, the WLFI token falls more in the category of a governance token. That means that WLFI token owners have governance rights in the WLFI organization, like being able to submit and vote on proposals for the WLFI platform’s “upgrades, fund allocation or partnerships,” according to WLFI.
In some sense, governance rights like this are similar to shareholder rights with stock ownership. That said, governance tokens are not slices of equity in the organization the way stocks are.
You can review the specific ways the WLFI token enables governance participation on WLFI’s website.
Despite being largely for governance, the WLFI token and similar tokens can also be investments. The value of these tokens can fluctuate based on factors such as how others view the value of the WLFI platform.
Where to Buy WLFI Token
Since launching on the open market at the beginning of September, the WLFI token is widely available for trading across many different types of crypto trading platforms, including popular centralized crypto exchanges (CEXs) like Binance, Coinbase, and Kraken.
You also may be able to find WLFI tokens on decentralized exchanges (DEXs), which depends more on token holders listing WLFI for sale, as opposed to the exchange holding liquidity pools.
Note that because WLFI is still relatively new, it might not yet be as widely available as some more established crypto assets.
How to Buy WLFI
To buy WLFI token, following these basic steps:
1. Create a Crypto Wallet
For any crypto purchase, you need a crypto wallet to store the assets. Some platforms create wallets on your behalf, but you also might prefer to open your own self-custody wallet to have more control. The WLFI token trades across multiple blockchains, including Ethereum, Solana, and BNB Smart Chain. While that generally means WLFI has wide compatibility, make sure that your wallet can be used to transact on these networks.
2. Choose an Exchange
Next, choose an exchange to purchase the WLFI token. This might be a CEX like Binance, or you might be able to find a DEX or potentially another type of platform like a P2P marketplace that links you to WLFI sellers. There are pros and cons to the different exchanges/platforms, such as CEXs generally being easiest to transact on, while DEXs and P2P platforms generally offer more privacy.
3. Create and Verify Your Account
If you do open an account with an exchange, you’ll need to follow its steps for creation and verification. In general, a CEX requires following Know-Your-Customer (KYC) protocols, which may include steps like uploading an ID, like a passport or driver’s license.
4. Deposit Funds
Next, you’ll need to deposit funds if you’re buying WLFI through a CEX, which can be done through several payment methods like bank transfers or even a credit or debit card. Or, if you’re entering into the transaction using your self-custody wallet, you might deposit tokens from your wallet into an exchange account. With DEXs, you might give permission for the platform to read your wallet’s public address and then sign the transaction when the time comes to buy WLFI tokens.
5. Buy WLFI Token
After funding your account or connecting your wallet, you can look for a WLFI trading pair on the platform of your choice, such as WLFI/ETH, which means you’re trading Ether for WLFI. From there, the process is like any other crypto transaction and pretty much the same as stock trading in the sense that you’ll enter how much you want to buy, confirm the price and fees, and submit the order. From there, the tokens will go into your exchange account or self-custody wallet, depending on how you’ve connected to the platform.
Tips for Buying WLFI
While WLFI has a lot of buzz, there are risks to consider before jumping in.
For one, the ties to the Trump family mean that the token has political associations. That could potentially create volatility or speculative price swings based on the broader political environment.
Also, keep in mind that as a governance token, the value of WLFI depends partly on what WLFI as an organization launches and how the DeFi platform is ultimately received. So consider whether you believe in the long-term prospects of WLFI.
Think about issues like taxes and compliance regulations, too. These rules aren’t specific to WLFI, but you might weigh issues like going through KYC checks to buy WLFI on some platforms. And don’t forget about potential capital gains or ordinary income taxes stemming from selling WLFI down the road.
As always, keep security in mind when buying WLFI or any other type of crypto. For example, never give out your private key to your wallet. It’s possible that because of the buzz around WLFI token, you might encounter more bad actors trying to scam people, such as when making peer-to-peer (P2P) transactions, so keep your guard up.
Diversification is wise, too. Even if you have conviction in WLFI, you don’t want to tie up all your money in one investment. Consider making WLFI, and crypto more broadly, part of your overall investment portfolio, not the whole thing.
Frequently Asked Questions (FAQs) About Buying WLFI Token
Can I buy WLFI on Coinbase?
Yes, the WLFI token is now available to trade on Coinbase.
How do I store WLFI safely?
You could store WLFI in a self-custody wallet such as Best Wallet, or you might use an exchange’s wallet that provides custody on your behalf. The choice depends on your view of safety. Some investors prefer to let an exchange handle storage, while others prefer the control and privacy that comes with self-custody.
What payment methods can I use to buy WLFI?
The payment methods that can be used to buy WLFI depend on where you conduct the transaction, but commonly include bank transfers, debit or credit cards, and crypto swaps. In some cases, like certain in-person P2P transactions, you might trade cash for WLFI.
Is WLFI a good investment?
Whether or not WLFI is a good investment depends on if you believe in the value of the WLFI platform and whether you think others will want the governance rights that come from owning WLFI tokens. While there is potential utility there, it can still be a speculative investment, especially in these early stages.
Created by the Commerce team at Business Insider with Best Wallet.