Monday, March 16

I Tried the New-and-Improved Plus-Size Brand June & Vie


In an era where brands are constantly rolling back extended sizes (or silently discontinuing plus sizes altogether), it’s a much-needed beacon of hope when a new brand shows up—especially one that’s trend-focused and actually made to fit plus-size bodies. So, when I heard the creative director of Eloquii was designing for a second label, my interest was piqued.

I went to a preview event last month to learn more, and it turns out that “new” is not entirely accurate: June & Vie is not actually brand-new, but rather a relaunch of a long time in-house label by the plus-focused company Full Beauty Brands. (In addition to Eloquii, it also owns Cuup, Dia & Co, and Swimsuits for All.) For all intents and purposes, though, it’s a completely new offering, as creative director Yesenia Torres has taken it from basic catalog to fashion-forward.





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