Gen Z is known for being innovative, funny, and incredibly stylish. This youthful fashion crowd is full of opinions, trends to copy, and brands to share. On my daily TikTok scrolls, I’ve discovered new brands that I’m really into and excited to share with you all. Spring is finally here, and that’s the perfect time to explore your personal style with pieces from emerging fashion brands.
As I saved all these emerging and established brands beloved by Gen Z, I also shopped each of them, and I can confidently say these pieces won’t disappoint. From clothing to accessories, these brands are offering some of the coolest pieces to try for spring.
If you’re curious about what stylish Gen Zers are wearing this spring, keep scrolling to discover the brands they’re shopping.
Willy Chavarria
Willy Chavarria is an eponymous brand popular among the Gen Z fashion crowd. Chavarria designs pieces that are both relatable and aspirational, from baggy pants to cool jackets. Spring is looking like the best season to sport a look from the label.
(Image credit: Zara)
ZARA
Willy Chavarria X Zara Long Pleated Shorts
WILLY CHAVARRIA
Ruff Rider Embroidered Woven Jacket
Willy Chavarria
Bad Boy Nylon Track Jacket
ZARA
Willy Chavarria X Zara Leather Clogs
WILLY CHAVARRIA
Knit Dress
MargeSherwood
If you’re ever in need of a cool-girl bag, you’ve got to try one from MargeSherwood. I’m eyeing a few for spring and know other fashionable dressers would look great with them too. The brand offers an array of styles in modern shapes and colors that are easy to add into anyone’s wardrobe.
(Image credit: Margesherwood)
MARGESHERWOOD
Hobo Shoulder Bag
MARGESHERWOOD
City Mini Suede Hobo Bag
MARGESHERWOOD
Bessette Shoulder Bag
MARGESHERWOOD
Black Halter Large Bag
MARGESHERWOOD
Soft Bowling Top Handle Bag
Damson Madder
Damson Madder is my favorite brand out of the bunch. Each piece is trendy but not so much that I’d get rid of anything in a year. I love its printed pieces, from skirts to tops to jackets. The brand has pieces you can dress up or down, which is always a plus.
Damson Madder
Fabia Pleated Wide Leg Pants
Damson Madder
Marcelle Barn Midi Skirt
Damson Madder
Darbie Shirt
Damson Madder
Fia Trousers
Kallmeyer
This brand is the perfect blend of older and younger Gen Zers. As an older Gen Zer, I’d wear any of these pieces to the office, which might be anti-officecore, but so be it. These pieces are long-lasting, colorful, and easy to style. I love the basics because they have an elevated feel.
Kallmeyer
Elliott Chore Coat
Kallmeyer
Blake Rugby Polo
Kallmeyer
Column Leg Jeans
Kallmeyer
Wynn Long Sleeve Tee
Bonnie Clyde
Bonnie Clyde is the new It glasses brand for Gen Zers. I have its Dance Dance style, silver wired frames that make all my outfits look cool and sophisticated. I’ve been a fan from afar online, but once I went to a pop-up in NYC to try a pair, I became a forever fan.
BONNIE CLYDE
Black & Silver Nisa Glasses
BONNIE CLYDE
Red & Black Nisa Glasses
BONNIE CLYDE
Brown Coco Sunglasses
Margaux
I’ve been digging for the best new spring shoes to wear this year, and I’ve turned to the brand Margaux during my search. These shoes are equal parts comfortable and chic. I have sandals and flats on my wish list that I won’t gatekeep. I’m excited to sport some sandals for the season.
Margaux
The Selene 50 in Sky Nappa
Margaux
The Elise in Cotton and Saddle Nappa
Margaux
The Dylan Sandals in Burgundy Patent
Margaux
The Fonteyn Jane in Saddle Woven Leather
Éliou
As a Gen Zer, I love colorful jewelry, from charms to beads. I find jewelry like Éliou’s to be youthful and chic. I tend to wear colorful jewelry with basic outfits to elevate them in a fun and fresh way.
Éliou
Pescado Mismatched Drop Earrings
Éliou
Tripla Hoop Earrings
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