New trade-in data indicates that Apple’s iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.

According to a new report from SellCell, Apple’s latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell internal trade-in data and secondary market pricing trends gathered from 40 independent iPhone buyers.
The iPhone 17 Pro Max’s share of the top-20 trade-in rankings increased from about 5.1% in late November to 11.5% by early February, more than doubling in approximately 12 weeks. 86% of traded-in units were categorized as being in mint or good condition, suggesting many owners are selling soon after purchase.
The iPhone 15 Pro Max and iPhone 14 Pro Max remain prominent, each accounting for approximately 7.3% of trade-ins, and the iPhone 16 Pro Max and iPhone 13 sit at 7.2% of trade-ins each. The top-20 devices collectively represent around 47% of all trade-in activity.
Trade-in rankings typically reflect a wide mix of devices at different points in their lifecycle, with older models often dominating resale volume due to large installed bases and the natural upgrade cycle. The iPhone 17 Pro Max’s rapid rise is therefore notable because the device only entered the market relatively recently yet has already become the most frequently traded-in model across the tracked channels.
The iPhone 17 Pro Max has apparently lost approximately 25.4% of its value since launch when measuring average resale prices for mint-condition devices over a 145-day period. Over an equivalent timeframe, the iPhone 16 Pro Max lost roughly 32.5% of its value. This represents more than 7% lower depreciation for the newer model and translates to as much as $95 in additional retained value compared with the previous generation over the same period.
SellCell attributes early trade-ins primarily to strong resale pricing. Average resale values for mint-condition iPhone 17 Pro Max devices currently sit around $967.50. Premium smartphones can function as short-term assets that owners may sell to release cash when needed, so the iPhone 17 Pro Max’s rise to the top of trade-ins likely reflects broader economic conditions.
Popular Stories
Apple Announces Special Event in New York, London, and Shanghai on March 4
Apple today announced a “special Apple Experience” in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a “special Apple Experience,” and there is no further information about what it may entail. The invitation features a 3D Apple logo design…
Apple’s Next Two Products Are Coming Soon
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip “in the coming weeks,” according to the latest word from Bloomberg’s Mark Gurman. ”Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well,” said Gurman. “I’ve been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks.”…
Apple Event on March 4: Here’s What to Expect
Apple on Monday invited selected journalists and content creators to a “special Apple Experience” on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple’s latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience…
Gurman: iPhone 18 Pro Could Be Underwhelming
Apple’s upcoming iPhone 18 Pro and iPhone 18 Pro Max models “won’t be a big update,” according to Bloomberg’s Mark Gurman. In the latest edition of his “Power On” newsletter, Gurman said that the iPhone 18 Pro models will “represent minor tweaks from last year’s iPhone 17 Pro and 17 Pro Max.” He compared the upgrade to Apple’s past practice of appending the letter “S” to its more minor…
Rumor: Apple to Announce Multiple New Products in First Week of March
Apple on Monday invited selected journalists and content creators to a “special Apple Experience” on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple’s broader plans for that week. Daring Fireball’s John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:What strikes…
