The move targets online platforms such as Shein and Temu.
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“Our measures will be in force by the end of this year,” Industry Minister Adolfo Urso told reporters.
“We need strong and fast European rules to stem the non-European aggression that is invading our market with cheap and unregulated products,” Giorgetti said.
EU customs authorities handled around 4.6 billion low-value packages bought online in 2024, 91% of them coming from China and double the 2023 figure.
The Italian measure is expected to be formalised as an amendment to next year’s budget in the coming weeks.
The Italian fashion federation welcomed it, calling the proposal a step toward curbing ultra-fast fashion.
“We appreciate the government’s intention to address in this budget law the economic and environmental sustainability impacts generated by ultra-fast fashion, which also drains significant resources from our economy and state coffers,” Federazione Moda Italia-Confcommercio said in a statement.
($1 = 0.8575 euros)
Reporting by Giuseppe Fonte
Additional reporting by Cristina Carlevaro
Editing by Frances Kerry and Crispian Balmer
Our Standards: The Thomson Reuters Trust Principles.
