Walking down the busy streets of London, Johanna Parv stopped and witnessed what would inspire her fall 2026 collection.
A young businesswoman in an all-black suit hopped off her bike. Her pants were tucked into her socks, and her helmet tilted as she swung a tote bag onto her back.
“She looked like the perfect woman who was coming from the office on a bike,” Parv explained. “But then she adjusted her outfit. And then I started seeing these Calvin Klein-like references and thinking about this tight, elongated silhouette.”
Whether getting on or off the bike, Parv’s collection allowed for flexibility. Leather belts with her signature triangle cutout were made to hold keys, and tops with pockets lining the lower back resembled cyclist attire.
In line with the brand’s DNA, nylon and wool were the key materials. Parv, however, pushed herself to have more “easy-going and casual silhouettes,” including ponchos and hoods that the designer doesn’t often make, but was “very excited to find a more elevated” direction for.
Just like the random bicyclist who will never know the impact she made, Parv awaits another moment of inspiration, and when it comes, she says, “I know that it’s time to make a new collection.”