As March Madness nears, Americans are eager to wager on this year’s NCAA Basketball tournaments.
The American Gaming Association estimates that Americans will legally wager US$3.3 billion on the NCAA Division I Women’s and Men’s Basketball Tournaments this year, a 54% increase over the past three years. The growth reflects the strength of the legal state- and tribal-regulated sports betting market and increasing consumer confidence in regulated wagering options.
“March Madness is the highlight of the college basketball season and fans are gearing up for a month of tournament action,” American Gaming President and CEO Bill Miller said in a statement. “Fans continue to engage with legal, state- and tribal-regulated sports betting in record numbers during one of the biggest moments on the sports calendar.”
