Thursday, February 19

Meet Clavicular, the ‘looksmaxxing’ influencer who just made his New York Fashion Week debut


Social media influencer and “incel-ibrity” Clavicular is grabbing headlines after making his runway debut at New York Fashion Week for American fashion designer Elena Velez’s namesake brand – and getting involved in an altercation at a New York City nightclub the same week.
Born Braden Peters, the American streamer is better known by his online handle Clavicular, a nickname that comes from the 20-year-old’s obsession with the proportions of his clavicle and “looksmaxxing”, an internet subculture involving young men who aim to maximise their attractiveness through methods such as exercising and skin care (“softmaxxing”) to more extreme lengths such as surgery, and taking hormones and steroids (“hardmaxxing”).
Clavicular made his runway debut at New York Fashion Week for Elena Velez. Photo: @elenavelez/Instagram
Clavicular made his runway debut at New York Fashion Week for Elena Velez. Photo: @elenavelez/Instagram

While looksmaxxing might seem relatively innocent at first glance, the trend has been deemed controversial for its harmful impact on young men and its misogynistic connotations given its ties to incels, a portmanteau for “involuntary celibates”. The word refers to a subculture of men who blame women for their lack of sexual and romantic experiences.

Here’s everything to know about looksmaxxing influencer Clavicular.

He began injecting himself with hormones at 14

Clavicular’s looksmaxxer journey started at 14. Photo: @clavicular0/Instagram
Clavicular’s looksmaxxer journey started at 14. Photo: @clavicular0/Instagram

Clavicular was born in December 2005 to a businessman father and a stay-at-home mother and raised in Hoboken, New Jersey. His interest in looksmaxxing started during his teenage years. Unhappy with his appearance, he turned to the internet and forums like 4Chan and looksmax.org. When he was only 14 years old, he ordered testosterone off the internet. Despite intervention from his parents, the young influencer continued to order and inject himself with steroids, fat dissolvers and more – sometimes even resorting to taking meth to suppress his appetite.

Clavicular has spoken multiple times about wanting double jaw surgery and how he considers actor Matt Bomer to have the most attractive face in existence.

His rise to internet fame

Clavicular streams for eight hours daily. Photo: @clavicular0/Instagram
Clavicular streams for eight hours daily. Photo: @clavicular0/Instagram



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