Meridianbet, a major subsidiary of the listed company Golden Matrix Group, listed on the Nasdaq market, has received a major regulatory boost in Europe with the acquisition of a B+ online gaming license in the nation of Belgium. As the company finally receives the green light for the acquisition with the new license being referred to as License B+ 4016, Meridianbet is set for a major boost and is expected to roll out the entire range of online casino games by the beginning of 2026. This move signals the entry into the fully grown and regulated market in the European region by the company after establishing itself within the nation’s sports betting market seven years ago.
Expanding the Digital Content
Although Meridianbet is an existing name in the Belgian gaming markets due to its sports betting activities, the new license provides an opportunity for an unprecedented expansion of its range of services. Starting by 2026, Meridianbet will be able to offer a whole range of services associated with online casinos, such as slot games, table games, and automated live dealer games. Such an approach provides an opportunity for the operator to attract new segments of gamers who were previously out of focus on sports betting.
Risk Management
The Belgian market is considered a prime target for gambling companies; however, it is one of the most competitive and strictly regulated. According to the data from the Belgian Gaming Commission, the total Gross Gaming Revenue (GGR) for the year 2023 was reported to be €944.6 million, describing an overall growth of 18 percent from the previous year. Worth noting is that the total revenue is dominated by the online casino market. The revenue from this market was reported to be €455 million and demonstrated growth of 20.2 percent YoY.
Nevertheless, accessing this market is no simple achievement. The market is very concentrated, with only 10 companies representing 94% of all bets placed in this totally regulated market of 24 betting licenses. Another country synonymous with tight regulatory policies in Europe is Belgium. Access to this market involves strict licensing conditions, strict betting protection measures, and very tight guidelines that have to be followed strictly by all betting companies, with the authority being the Belgian Gaming Commission. Thus, Meridianbet’s achievement with the B+ license is proof that it can overcome this major entry barrier.
Leveraging Technology for Personalized Play
In order to successfully operate within such a saturated market, Meridianbet intends to use its own technology as a unique selling point. This will be made possible through the use of an AI Casino Recommender. This particular technology has been invented to be able to read player behavior, trends, and information of a certain demographic in a bid to provide a personalized game recommendation. This will help improve player retention through a user-centric platform that boosts success within a saturated market, where user experience could be what pushes a brand into either success or obscurity.
Strategic Positioning for Future Growth
Obtaining this license is more than a mere formality for this company, and this is clearly a move to further consolidate its position in Western Europe. By offering their customers a full casino experience in addition to their sports betting platform, this firm is set to take up a larger share of wallet from their customer base in Belgium. It seems that in the run-up to its January 2026 launch, this firm’s attention is set to be devoted to readiness on all fronts for its technology to meet the demands of its customers in this market.
Source: Global Gambling News