It was
recently revealed that Xbox Gaming’s long-time CEO, Phil Spencer, would be leaving Microsoft after nearly 40 years at the company, with Asha Sharma taking over as CEO of Microsoft Gaming after her role as chief of the company’s CoreAI platform. Shortly after the announcement of his departure, Sharma released an internal statement with comments about the future of Xbox Gaming and her views on topics like AI, monetization, and art. In short, Sharma says she wants to prioritize creating “great games” with unforgettable characters, stories that resonate, and creative, innovative gameplay. In the latter part of the statement, she addresses the inevitable questions and concerns about a former AI leader taking over the gaming division. She makes a number of comments about AI and the future of gaming, stating that “As monetization and AI evolve and influence this future, we will not chase short-term efficiency or floor our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with th e most innovative technology provided by us.”
Later, in a statement to Variety, Sharma reinforced these statements, stating that she wants to “earn the right to be trusted by players and developers,” and noting that “AI has long been part of gaming and will continue to be.” She again emphasized the importance of “deep emotional resonance” in games, and reiterated her stance that she has “no tolerance for bad AI.” It’s worth noting that CoreAI, the platform Sharma was previously in charge of at Microsoft, is a suite of AI-powered developer tools designed for “the AI era,” with a significant focus on agentic AI. If Sharma’s statements are to be believed, it seems reasonable to assume we will be seeing more AI trickle into first-party Xbox games, but it may not be the AI-first approach that companies like EA have recently adopted in the name of efficiency.
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