Tuesday, February 17

More people are leaning on AI for financial advice. Here’s what to watch for.


In recent years, AI platforms have shifted from being a new and unexplored technology to an everyday tool for most Americans. Whether you need a quick recipe based on the ingredients in your cabinet, a workout plan, or ideas for date night, the answers can be generated in seconds right from a smartphone.

Many are even leaning on AI for financial pointers.

According to FNBO’s 2025 Financial Wellbeing Study, 46% of Americans have used AI, such as ChatGPT, to help with their personal finances, and an additional 50% trust AI for financial advice.

There are several ways you can use AI in your finances; in fact, you may already be relying on it without knowing.

Many financial institutions and platforms use AI to power chat support, detect fraud, generate credit scores and personalized product recommendations, enable multifactor authentication, and more.

Platforms, such as ChatGPT and Gemini, put those tools directly into the hands of everyday Americans, allowing them to come up with personalized financial solutions and budgets.

“The steps a good planner takes, reviewing cash flow, spotting blind spots, stress-testing goals, aren’t magic. They’re methodical. And AI can learn to do that well, as long as it gets the right data and context,” said Andrew Latham, a certified financial planner with SuperMoney.com. “The gap between AI and a human CFP gets smaller every day. That said, human advisors still bring something AI can’t replicate yet: relationships, accountability, and the ability to keep you from making emotional mistakes in a rough market. The future is both working together.”

Read more: How to use AI to improve your finances

AI platforms have rapidly evolved in a short time, but many users and experts still have their concerns.

The more information you share with an AI chatbot, the more personalized advice it can offer. However, sharing sensitive information can open the door for potential scams and privacy concerns.

A 2024 study by PYMNTS.com found that consumers are worried about how using AI makes them more dependent on technology and susceptible to privacy breaches — and this isn’t unwarranted.

A 2025 IBM report found that 13% of organizations reported breaches of AI models or applications, while 8% of organizations reported not knowing if they had been compromised in this way.

“The data shows that a gap between AI adoption and oversight already exists, and threat actors are starting to exploit it,” said Suja Viswesan, vice president, security and runtime products, IBM, in a statement. “The report revealed a lack of basic access controls for AI systems, leaving highly sensitive data exposed and models vulnerable to manipulation. As AI becomes more deeply embedded across business operations, AI security must be treated as foundational. The cost of inaction isn’t just financial, it’s the loss of trust, transparency, and control.”

Read more: 7 best questions to ask your financial advisor

Banking HYSA

AI can be an invaluable tool — especially if you’re not in a position to pay for in-person professional help. However, there are moves you can make to protect your privacy and use AI tools more responsibly.

  • Review your platform’s privacy policies and privacy settings: Take the time to review the terms and conditions of the AI platform you use to understand how your data was used and adjust your privacy settings to match your preferences. For example, you can prevent certain platforms from archiving your conversations or using them to inform future conversations.

  • Avoid oversharing: AI systems become smarter and more personalized as you give them more data and information about yourself; however, being mindful of the information you include in your messages can help protect your personal details from leaks, such as your name, date of birth, or other personal details.

  • Don’t lean on AI as a final decision-maker: Ultimately, AI can help you run through various scenarios, compare financial products, and more — but you should still take any advice you’re given with a grain of salt. “Use AI to expand your thinking, not to outsource your judgment,” said Latham. “It is a powerful tool for exploring options and clarifying trade-offs, but final decisions should always be grounded in personal goals, risk tolerance, and, of course, common sense.”

Read more: I asked ChatGPT for financial advice. Here’s what happened.



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