In the ever-shifting landscape of digital style, 2025 has cemented a new guard of fashion icons. While the “Big Four” fashion weeks still hold weight, the real runway has moved to the vertical feeds of TikTok and Instagram.
This year, the most viewed accounts aren’t just showing clothes; they are building entire aesthetic universes. From high-fashion editorialism to “get ready with me” (GRWM) realism, here are the top ten most viewed and influential fashion-focused accounts dominating our screens right now.
1. Wisdom Kaye (@wisdomkaye)
The Platform: TikTok & Instagram
Why He’s Leading: Crowned by Vogue as the best-dressed man on TikTok, Wisdom Kaye has transcended the “influencer” label to become a genuine fashion consultant for the digital age. His high-production videos—often based on user prompts like “dress like a Marvel character” or “70s rockstar”—combine technical styling knowledge with cinematic flair.
2. Bella Hadid (@bellahadid)
The Platform: Instagram
Why She’s Leading: While she is a world-renowned supermodel, Bella Hadid’s personal account is the ultimate “mood board” for Gen Z and Millennials. Her “weird girl aesthetic” and ability to make archival 1990s pieces go viral within minutes of posting make her the undisputed queen of street style.
3. Matilda Djerf (@matildadjerf)
The Platform: Instagram & TikTok
Why She’s Leading: As the face of the “Scandi Girl” movement, Matilda Djerf has turned her minimalist, effortless lifestyle into a global empire. Her account is a masterclass in “quiet luxury,” focusing on oversized blazers, breezy linens, and the iconic bouncy blowout that spawned a million tutorials.
4. Brittany Xavier (@brittanyxavier)
The Platform: TikTok & Instagram
Why She’s Leading: Brittany has mastered the art of family-integrated fashion. By blending high-fashion runway looks with relatable “mom life” and “mini-me” styling with her daughters, she creates a bridge between the exclusive world of Chanel and the everyday consumer.
5. Leonie Hanne (@leoniehanne)
The Platform: Instagram & TikTok
Why She’s Leading: If you want to see the front row of every major fashion show, Leonie is your window. Her content is pure aspirational glamour—think custom gowns, sparkling accessories, and the most exclusive hotel balconies in Milan and Paris.
6. Remi Bader (@remibader)
The Platform: TikTok
Why She’s Leading: Remi revolutionized the fashion space with her “realistic hauls.” By showcasing how high-street and designer clothes actually fit on a curve-sized body, she brought a much-needed dose of honesty and humor to the often overly polished world of fashion content.
7. Chriselle Lim (@chrisellelim)
The Platform: TikTok & Instagram
Why She’s Leading: Transitioning from an OG blogger to a TikTok “Rich Mom” persona, Chriselle Lim blends sophisticated tailoring with storytelling. Her “Rich Mom” skits aren’t just funny; they showcase high-end styling in a way that feels like a television show.
8. Vogue Magazine (@voguemagazine)
The Platform: Instagram & TikTok
Why It’s Leading: Legacy media still holds the crown when it comes to sheer volume. Vogue has successfully pivoted to short-form video, with their “7 Days, 7 Looks” and “Inside the Met Gala” series consistently racking up tens of millions of views.
9. Alix Earle (@alixearle)
The Platform: TikTok
Why She’s Leading: While she covers beauty and lifestyle, Alix Earle is currently the most powerful “trend-accelerator” in fashion. When she wears a specific brand of UGGs or a white tank top, it sells out globally within 24 hours. Her “GRWM” videos are the new digital standard for fashion engagement.
10. Highsnobiety (@highsnobiety)
The Platform: Instagram & TikTok
Why It’s Leading: For the sneakerheads and streetwear enthusiasts, Highsnobiety is the central hub. Their account is less about “outfit of the day” and more about the culture, drops, and the intersection of art and apparel.
#StreetStyle #LuxuryFashion #OldMoneyAesthetic
#Y2KFashion #Vogue #QuietLuxury
#Sneakerhead #DesignerHaul #WorkWearStyle
#BaggyJeans #HighFashion #CleanGirlAesthetic
#Hypebeast #RunwayStyle #OfficeOOTD