Prime Video’s exclusive coverage of the Emirates NBA Cup concluded Tuesday night with a Championship matchup that delivered record-setting viewership and underscored the league’s growing reach on streaming platforms.
The Knicks’ victory over the Spurs averaged 3.07 million viewers, according to Nielsen. That figure marked a 3% increase over last season’s Championship, which aired on broadcast television. The game now stands as the most-watched NBA contest ever on Prime Video. It is also the most-watched NBA game on any network since Opening Night.
Viewership peaked at 3.42 million viewers between 10:45 and 10:59 p.m. ET, highlighting strong late-night engagement for the streaming-exclusive broadcast. The performance surpassed Prime Video’s previous NBA high by nearly one million viewers, topping the Bucks-Knicks matchup that averaged 2.11 million viewers on Nov. 28.
Beyond total audience, the Championship delivered significant wins across key demographics.
Spurs-Knicks was the most-viewed program on all of television Tuesday night among viewers under 50 and across the P18-34, P18-49, and P25-54 demographics. Year-over-year gains were particularly notable, with increases of 51% among adults 18-34 (630,000 viewers), 55% among adults 18-49 (1.65 million viewers), and 44% among adults 25-54 (1.72 million viewers).
The median age of the audience was 45.4, making it the youngest Cup Championship audience on record. That milestone reflects the NBA’s continued success in attracting younger viewers, particularly through streaming distribution and alternative presentation strategies.
Prime Video’s coverage extended beyond the game itself. NBA Nightcap, the league’s postgame show on Prime, averaged 1.14 million viewers following the Championship, making it the most-watched edition of the program to date.
Through the season, NBA Nightcap is averaging 666,000 viewers, signaling consistent engagement beyond live game windows.
Globally, the Emirates NBA Cup delivered massive reach for Prime Video. According to Amazon first-party data, the tournament was viewed in 201 countries and territories worldwide. It streamed on more than 103 million unique devices. The event generated 3.6 billion minutes watched. Outside the United States, Japan, Brazil, and Mexico ranked as the top-performing international markets.
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