Sunday, March 1

Q&A | How luxury brand Anteprima brought Japanese art to Milan Fashion Week


Japanese designer Izumi Ogino has built a formidable career in fashion after time spent working in retail in Hong Kong in the 1980s. She introduced Italian brands to the region before launching her own brand, Anteprima, in Milan in 1993 and becoming the first Japanese female designer to show at Milan Fashion Week. Anteprima has since established itself as one of a select few luxury brands that successfully bridges fashion and art; the brand collaborates frequently with leading artists from around the world, and Ogino herself was recently appointed as the representative promoter of the collectors’ circle of the Venice Biennale.

We recently caught up with Ogino and Japanese artist Takahiro Iwasaki, who collaborated with Anteprima for its spring/summer 2026 collection, in Hong Kong to talk more about their approach to fashion as art, and what makes their collaboration a true fusion of cultures and creative disciplines.

What it was like working on this latest collection together?

Anteprima is among the fashion brands that are blending fashion and art. Photo: Handout
Anteprima is among the fashion brands that are blending fashion and art. Photo: Handout

Izumi Ogino: I get new and fresh inspiration from [all] the artists I collaborate with.

Takahiro Iwasaki (through a translator): It was my first time doing a fashion collaboration, so everything was very refreshing. We have been working with used, vintage clothing, so it was a new experience to work from scratch.

The newest version of Anteprima’s signature wire bag is so fun. What was it like reinventing such a popular product, making it fresh for this collection?

Anteprima’s new “reflection” wire bags take inspiration from Takahiro Iwasaki’s work. Photo: Handout
Anteprima’s new “reflection” wire bags take inspiration from Takahiro Iwasaki’s work. Photo: Handout

Ogino: Of course, I got the inspiration from [Iwasaki] and he [uses] daily products to make another amazing, outstanding world. So we also made some bags using the beads to create a tower or a building, following his art concept. His artwork [features] a lot of reflection, so we created a reflection bag, also.

Iwasaki’s work plays with reflection both literally and figuratively. I loved the pieces where you have a shirt, but it operates as a skirt, and it’s very modular. Did you encounter any challenges translating art into fashion, something different from what you normally do?



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *