38% of Quora users were influenced to make a financial decision after reading answers on the platform.
MUMBAI, India, Feb. 11, 2026 /PRNewswire/ — As we enter the new year and budget season, Indian consumers are looking for guidance on investments, insurance, loans, and banking decisions. A new survey of Quora users in India uncovers the consumer journey in making important financial decisions. The findings reveal a distinct pattern: Quora users aren’t passively browsing for financial information. They’re actively comparing options and seeking peer advice before making financial decisions.
Key Findings from the Survey
-
82% said it’s important to hear from real people with relevant experiences when researching financial products
-
73% of respondents felt confident about achieving their financial goals
-
56% begin researching more than a week in advance before making major financial decisions
-
38% of Quora users were influenced to make a financial decision after reading answers on the platform.
-
35% of respondents find Quora to be more valuable than other sources when researching financial products.
Smart Financial Moves Start Early, and Are Stronger with Human Insight
Financial priorities: At the start of 2026, financial planning is top of mind for Indian Quora users—and many are ready to act. 62% plan to invest this year, 16% are looking to purchase insurance, 14% are exploring refinancing options, 10% want to open a new bank account, and 7% are considering taking a loan.
73% of the survey respondents felt confident about achieving their financial goals. Being a trusted platform for research and expert advice, this has created a valuable opportunity for financial brands on Quora to connect early and build trust.
Research timelines: 56% of Quora users in India begin researching more than a week before making a major financial decision, and over 1 in 4 (26%) Quora users start their research more than a month in advance. This extended research phase allows brands to reach consumers at early stages of consideration, while providing a window to retarget these users when they are ready to make decisions.
Trusted perspectives: Authenticity plays a powerful role in financial decision-making. When researching financial products, 82% of respondents said it’s important to hear from real people with relevant experiences. Peer recommendations influence 54%, and 51% say online reviews shape their decisions.
Quora’s Influence on Financial Decisions
-
38% of Quora users were influenced to make a financial decision after reading answers on the platform
-
35% find Quora more valuable than other sources when researching financial products
-
25% read financial content on Quora
