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Cutting-edge technology and immersive experiences are transforming the fashion industry, as showcased in the Retail Innovation Lab’s collaboration between N4XT and SAP.NYC TodayThe Retail Innovation Lab, a collaboration between N4XT’s NYFW Collections and SAP, is set to revolutionize the fashion industry. This immersive experience, unveiled on Thursday, invites visitors to explore the Public School collection in a unique, technology-driven space that showcases SAP’s cutting-edge AI-enabled solutions designed to enhance the retail experience.
Why it matters
The lab provides New York-based designers with new technologies and platforms, connecting their collection debuts to pre-orders and immersive customer experiences. SAP’s investment in immersive technology opens doors for small to mid-level revenue brands, offering unprecedented access to innovative retail solutions.
The details
The lab’s design, from custom tailoring to decor, reflects Public School’s identity and fall collection themes. It supports the brand’s relaunch, bringing their creative vision to life in a physical setting. The lab showcases SAP’s AI-enabled, real-time data foundation, seamlessly managing inventory, pricing, content, and customer interactions. RFID-enabled smart mirrors and checkout systems enhance the customer experience, ensuring a frictionless and efficient visit.
- The Retail Innovation Lab was unveiled on Thursday, April 12, 2026.
- The lab will be open to the public from Thursday to Saturday.
The players
N4XT Experiences
A creative events company that specializes in direction, production, brand strategy, and fashion programming, with NYFW programming already in full swing.
SAP
A global enterprise software company that is partnering with N4XT to provide the AI-enabled, real-time data foundation and immersive technology solutions for the Retail Innovation Lab.
Public School
A fashion brand whose co-founders, Dao-Yi Chow and Maxwell Osborne, collaborated with N4XT and SAP to bring their creative vision to life in the Retail Innovation Lab.
Imad Izemrane
The CEO of N4XT Experiences, who highlights the lab’s impact in providing New York-based designers with new technologies and platforms.
Jan Gilg
The Global President of Customer Success at SAP, who emphasizes the partnership’s focus on innovation, creativity, and seamless brand identity preservation.
What they’re saying
“The Retail Innovation Lab provides New York-based designers with new technologies and platforms, connecting their collection debuts to pre-orders and immersive customer experiences.”
— Imad Izemrane, CEO, N4XT Experiences
“Our partnership with N4XT focuses on innovation, creativity, and seamless brand identity preservation. The lab demonstrates efficient, technology-driven fashion experiences without overwhelming designers or audiences.”
— Jan Gilg, Global President of Customer Success, SAP
What’s next
The evolving Retail Innovation Lab concept will expand later this year, offering exclusive previews for press and industry professionals.
The takeaway
The Retail Innovation Lab’s collaboration between N4XT and SAP showcases how cutting-edge technology can enhance the fashion industry, providing designers with innovative platforms to connect with customers and deliver immersive retail experiences.