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When Denver’s own Riah revisits “Hurry,” she isn’t just sharing a song – she’s extending the emotional life of a track that already resonated deeply upon its original release on her Trauma Bond album. Now accompanied by a vivid new visual treatment, “Hurry” stands as one of 2026’s most compelling alt-pop explorations of tension between desire and control.
Written from a place of emotional pressure, “Hurry” captures that liminal moment when yearning feels urgent but acting feels risky – a universal theme refracted through Riah’s distinctive artistic lens. Rather than traditional pop release timing, she chose to release the music video more than a year after the song first debuted, signalling that this isn’t just promotional momentum, but a statement piece.
Musically, “Hurry” blends atmospheric production with moody basslines and restrained percussion. Riah’s vocals – intimate yet assertive – push and pull against the track’s rhythm in a way that mirrors its thematic heart: the psychological push-and-pull of modern intimacy. It’s a cut that leans into anticipation rather than catharsis, favouring introspection over resolution.
The accompanying music video amplifies this tension. Directed with bold visual choices, it opens a cinematic world full of contrasting spaces and choreographed movement. A striking alter ego embodies the internal conflict between instinct and restraint, illustrating the song’s emotional stakes in arresting, sometimes surreal ways.