Roku is launching a new trivia game-like experience called “Roklue,” which will give users an interactive offering for Oscar season with more iterations to come throughout the year — all aimed at spurring them to stream more content.
The company describes Roklue as ”a new on-platform game designed to immerse users in the culture of the moment and help them discover new entertainment in an engaging way.” The first edition, “Roklue: Awards Season,” will launch Saturday, March 7, and feature “clues inspired by Hollywood’s biggest award show moments and celebrated films.”
Future versions of Roklue rolling out this year will be tied to music festivals, the Emmys and holidays.
The goal here is for Roklue to “evolve throughout the year with editions tied to other major cultural moments,” and give users a new way to discover titles available on Roku. Roklue is the latest offering from Roku aimed at engaged audiences,…