Samsung has teamed up with Netmarble, a Korean game developer and publisher, to showcase its immersive gaming technology at G-Star 2025. The gaming exhibition began on November 13 at the Busan Exhibition and Convention Center (BEXCO) and will run through November 21. Visitors can experience the publisher’s new title on Samsung’s cutting-edge displays.
Samsung and Netmarble let visitors step into games in 3D
At the recent Gamescom 2025, Samsung and Netmarble introduced the first-ever 3D mode of MONGIL: STAR DIVE on Odyssey 3D monitors. Now they are taking the experience even further at G-Star 2025, Korea’s biggest gaming exhibition, allowing fans to meet their favorite game characters in life-sized 3D through Spatial Signage.
Samsung’s Spatial Signage captivated attendees with a 3D experience that makes characters appear to leap off the screen. The display offers dynamic movement and incredible visual game effects, grabbing the attention of attendees at Netmarble’s booth. Furthermore, the product does not need bulky hologram boxes or special 3D glasses to deliver a 3D effect. Thanks to its slim profile (52mm), the display is ideal for exhibitions, pop-up stores, and retail environments.
Meanwhile, Samsung’s Odyssey 3D gaming monitor (G90XF) provided visitors with a glasses-free 3D gaming experience of the title MONGIL: STAR DIVE. Equipped with advanced eye-tracking technology and a focal distance feature, the monitor adjusts the distance between the camera and the focus point. Furthermore, it can detect the parallax between left and right images to optimize depth for each game.
“Since forming our 3D partnership with Samsung, we’ve worked together at Gamescom, the Tokyo Game Show, and the Brazil Game Show, closely monitoring user reactions,” said Lee Jung-ho, Game Publishing Director at Netmarble. “Using those insights, we’ve prepared a wide range of fresh and exciting content for G-Star 2025.”
Meanwhile, through this collaboration, Samsung wants to tell the world that it is redefining industry standards for immersion with advanced technologies like Spatial Signage and Odyssey 3D gaming monitors.