March 28, 2026
SiS Classic Isotonic Gels, Beta Fuel, energy chews, and recovery products join the Fuel Goods endurance fueling marketplace.
Asheville, NC (March 28, 2026) /ENDURANCE SPORTSWIRE/ — Fuel Goods, an online platform helping athletes discover and personalize fueling strategies, today announced that Science in Sport (SiS) products are now available at FuelGoods.com.
Athletes can now shop a range of SiS products through Fuel Goods, including SiS Classic Isotonic Gels, Beta Fuel products, energy chews, and recovery formulas, alongside other leading endurance nutrition brands.
Science in Sport has built a global reputation for its science-backed approach to fueling, with products designed to support endurance performance, hydration, and recovery for athletes at every level.
“For me, welcoming SiS to Fuel Goods is a full-circle moment,” said Courteney Lowe, Chief Product Officer and Co-Founder of Fuel Goods. “When I was a teenager racing for the New Zealand National Cycling Team, SiS was the first gel I ever used. It was the first time I realized fueling could actually change how you perform. I couldn’t be more excited to bring a brand that played such a formative role in my own athletic career to the Fuel Goods community.”
“Science in Sport has always been focused on making high-performance fueling accessible to athletes at every level,” said Mike Percic, General Manager at Science in Sport US. “Fuel Goods shares that vision by helping athletes discover and personalize their fueling strategies, and we’re excited to see SiS products reach more athletes through their platform.”
For Lowe, the launch represents more than just another brand joining the platform—it reflects how far sports nutrition has come in making high-performance fueling more accessible to athletes at every level.
The addition of SiS expands Fuel Goods’ lineup of trusted endurance nutrition brands and reflects the platform’s growing role in helping athletes navigate the rapidly evolving world of sports nutrition.
Now, athletes discovering their fueling strategy through Fuel Goods can add one of endurance sport’s most iconic brands to the mix.
About Fuel Goods
Fuel Goods is a tech-enabled e-commerce company dedicated to helping athletes unlock their potential through personalized fueling. Its online marketplace uses a proprietary MyFuelFinder™ tool, which delivers tailored recommendations to transform how athletes prepare, perform, and recover.
Founded by former professional athletes Laura Jorgensen and Courteney Lowe, Fuel Goods helps make sports nutrition more accessible and easier to navigate, helping endurance athletes of all levels confidently discover the fueling products that work best for them.
About Science in Sport (SiS)
Science in Sport (SiS) is a leading performance nutrition brand that develops, manufactures, and markets science-led nutrition products for professional athletes, sports enthusiasts, and the active lifestyle community. Founded in 1992, SiS specializes in endurance fueling products including energy gels, hydration solutions, and recovery nutrition designed to support performance and recovery