SiriusXM Canada, the Canadian audio entertainment company, has contributed $500,000 through MusiCounts, the music education charity, to support community-based music programs for youth across Canada through the SiriusXM Soundwaves MusiCounts Community Fund.
The funding will provide musical instruments, equipment, and essential resources to 27 non-profit organisations delivering inclusive music programs for young people up to age 25, many of whom face social, economic, cultural, or geographic barriers to participation.
Grants of up to $20,000 are awarded annually to organisations serving equity-deserving and historically underrepresented communities, including Indigenous youth, Black youth, newcomers, and young people facing mental health, financial, or accessibility challenges. By equipping organisations with the tools they need, the fund helps ensure youth can access the social, emotional, and mental health benefits of making music together.
“For many young people, music is more than an artistic outlet – it’s a lifeline,” said Kristy Fletcher, president of MusiCounts. “At a time when youth are experiencing rising rates of anxiety, isolation, and mental health challenges, music programs offer connection, confidence, and a sense of belonging. We’re deeply grateful to SiriusXM Canada for helping us deliver resources to organisations that are using music to support young people’s well-being in meaningful, community-driven ways.”
“Supporting the next generation of artists is an integral part of who we are at SiriusXM Canada,” said Rob Keen, Senior Vice President, Customer Lifecycle, Marketing & Partnerships, SiriusXM Canada. “We’re proud of the role we’ve played in helping young people across the country access music education and creative opportunities through programs like MusiCounts.”
As a long-standing partner, SiriusXM Canada has contributed nearly $2.5 million to music education initiatives nationwide, supporting over 333 community organisations to-date. The SiriusXM Soundwaves MusiCounts Community Fund builds on this commitment by prioritising equity, access, and the well-being of young people through music education.