Social music platform Hook has raised $10 million in a Series A funding round.
It was led by Khosla Ventures with participation from existing investors Point72 Ventures, Imaginary Ventures and Waverley Capital, co-founded by former Warner Music Group CEO Edgar Bronfman Jr.
Existing investors across the music ecosystem include Kygo’s Palm Tree Crew, Three Six Zero, Avex, The Raine Group and DJ Kshmr. The round brings Hook’s total funding to $16 million.
Using AI-powered tools, fans can remix songs across genres and moods, creating original versions and sharing them to social media.
Since launching in 2025, Hook has worked directly with right-holders to ensure artists retain ownership, control and monetisation. The platform has partnered with major artists and labels, including Universal Music Group, on campaigns which have generated over 250 million views across social platforms.
Through partnerships with Downtown Music/Fuga, Too Lost, Primary Wave and Avex, Hook has access to a growing catalogue of more than 20 million licensed songs.
In the last 12 months, Hook’s active users have increased by more than 4,400%. Hook operates as an open platform that integrates with TikTok, Instagram, Snapchat and SoundCloud, while ensuring artists and copyright owners participate directly in the value created.
“Hook was built on a simple idea: fans want to express themselves with the music they love, and artists deserve to stay in control of how their work is used,” said Gaurav Sharma, founder and CEO of Hook (pictured). “We’re building the social music platform where creativity can thrive, and where ownership and monetisation remain artist-led from day one.”
We’re building the social music platform where creativity can thrive, and where ownership and monetisation remain artist-led from day one
Gaurav Sharma
With this funding, Hook said it will focus on driving user growth by expanding how fans create, connect and participate with music, while continuing to invest in its brand and platform.
The company plans to advance its product and technology, including the launch of an Android app, new community-driven features, richer creation formats, and native video and recording capabilities.
Hook will also deepen integrations and partnerships across the music ecosystem.
“Hook is solving a hard problem at the centre of modern music: enabling remixing and social distribution in a way that works for rights holders at scale,” said Samir Kaul, Khosla Ventures’ founding partner and managing director. “The team has built a platform that pairs a consumer-native experience with licensing, attribution, and reporting infrastructure that the ecosystem can rely on. We’re excited to lead this round and support Hook’s next phase of growth.”
As Hook enters this next phase of growth, Simmi Singh has been elevated to chief operating officer & chief product officer. Singh joined Hook in 2023 as chief product officer, where she has led product, design and engineering and oversaw the launch of Hook’s platform for consumers, creators, and rights-holders.
In her expanded role, Singh will continue to oversee these areas while also leading the company’s growth and expansion. She previously led strategy & operations for Podcasts at Spotify and worked alongside Sharma at JioSaavn as head of strategy & operations.
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