The Woke Brand, a St. Louis-based fashion label, embraces local culture with custom streetwear, becoming a key player in city’s creativity, just in time for 314 Day
ST. LOUIS — As St. Louis prepares to celebrate 314 Day, one local fashion brand is proudly representing the city’s culture and creativity.
The Woke Brand, a St. Louis–based clothing and lifestyle company, is gaining attention for its custom streetwear designs and its deep connection to the community. Founded by entrepreneur Kisha Kandeh, the brand has become a hub for fashion-forward creativity and cultural expression in the region.
The brand offers a wide range of apparel and accessories, from customized jackets and sweatshirts to hats and patches inspired by St. Louis culture. Customers can choose from boutique ready-made pieces or work with designers to create personalized garments featuring unique patchwork and artistic elements.
Located at the St. Louis Galleria, the store serves as both a retail shop and a creative space where customers can collaborate with designers on custom pieces.
The company’s mission goes beyond clothing. According to the brand, “WOKE” stands for Wake Up, Stay Open & Optimistic, Keep Connected with Everyone Everywhere, a message that emphasizes unity, awareness, and positivity through fashion.
The brand has also made an impact on the local fashion scene, hosting events, fashion shows, and community gatherings that celebrate creativity and diversity in St. Louis.
The spotlight on local brands like The Woke Brand comes at the perfect time, as March 14 — known as 314 Day — celebrates St. Louis pride, named after the region’s iconic area code.
Across the city, residents celebrate everything that makes St. Louis unique—from local restaurants and sports teams to artists, entrepreneurs, and small businesses. Clothing featuring “STL” and “314” has become a popular way for people to show hometown pride, and The Woke Brand has leaned into that identity with designs that highlight the city’s culture and style.
For many St. Louisans, wearing locally inspired apparel on 314 Day is about more than fashion—it’s about community.
And brands like The Woke Brand are helping people represent the city they love, one custom design at a time.