Starbucks UK has stepped into the West End as it reveals its partnership with The Devil Wears Prada: The Musical, the stage adaptation of the iconic fashion story.
Starbucks has become the hit musical’s official coffee partner, celebrating Starbucks long-standing connection with the fashion world. From Anna Wintour photographed with a Starbucks cup in hand to Miranda Priestly’s famously uncompromising Starbucks order, the iconic cup has functioned as an unspoken accessory for decades.
The collaboration will see Starbucks unveil an immersive coffeehouse takeover, exclusive prizes, and playful nods to the musical, centred around The Coffee Edit – a first-of-its-kind fashion-inspired pop-up taking place on 13 March at its Soho Place coffeehouse, just moments from the theatre.
Esther van Onselen, VP brand and customer experience for Europe, the Middle East and Africa, explained, “As we continue our journey to get Back to Starbucks, we’re embracing our legacy in culture to create moments where creativity meets coffee and couture. It’s about reinforcing Starbucks as a brand that shows up in contemporary life and connects with identity beyond the coffeehouse.”
The partnership builds on Starbucks recent and growing presence in fashion and culture, including the launch of ‘The House of Coffee’ – a platform for creative collaborations at the Starbucks Reserve Roastery in Milan. Developed with brand consultant Sarah Andelman, former purchasing and image director of cult Paris concept store Colette, the inaugural collection featured partnerships with ski specialist Nordica, outerwear label K-Way and petwear brand Poldo Dog Couture.
In February, Starbucks unveiled ‘The Apron Project’, the next chapter under The House of Coffee – a series of exclusive, custom-designed aprons created by leading Milan creatives, including Francesca Ragazzi, head of editorial content at Vogue Italia.
The Coffee Edit will transform Starbucks Soho Place store into a fashion-forward pop-up in collaboration with pre-owned luxury platform THE CIRKEL. The free, ticketed event will feature curated designer pieces inspired by The Devil Wears Prada, livestreamed on THE CIRKEL’s TikTok, alongside a limited-time competition offering prizes from a trip to Milan to exclusive merchandise and ticket giveaways to the musical.
Event information and timings: