As the baggy jean craze of 2025 comes to a close, 2010s and more nostalgic looks are making a comeback into the mainstream fashion.
Earlier last year, 133.5 million viewers watched as Kendrick Lamar marched the stage in what appeared to be flared denim. Sparking the fuse for Gen Z and Millennials to share an exciting new shape that hasn’t been in style for decades.
While not instantly exploding in popularity, it had nearly an entire year to develop and find its way back into the mainstream with celebrities such as Pharrell Williams, Ke Huy Quan, Kylie Jenner, Jennifer Lopez and Rihanna were all seen wearing different styles of bootcut and flared denim.
Swag was a minor trend that lasted a couple years but still had popularity amongst young teens. The look consisted of the iconic DGK snap back “I Love haters!” hat, Air force 1’s, athletic wear, obey graphic tees, and instagram photo filters. Photos of Zendaya, Justin Bieber, Chief Keef, Ariana Grande and Lil Wayne outfits have recirculated online. One part irony and one part nostalgia for the teens who lived through the cringe and lived to tell the tale.
During the same time, Hype had started to attract a wider audience in the mainstream. Hype is a mix between streetwear and high fashion, the best example of this would be designer, Virgil Abloh himself. Blending the line of dirty skate rat fashion and luxury designer styles, people like Virgil don’t pop up and rock the industry every year.
Hypebeast fashion peaked in popularity during the early to mid 2010s consisting of graphic hoodies, limited edition sneakers, ribbed or distressed skinny jeans and snap back hats.
On Aug. 21 2025, Supreme and Hypebeast posted a photo on their instagram showing the latest and freshest face for the Fall/Winter 2025 “Photo tee,” that face being none other than Playboy Carti. Most recognized for his influence in the rage genre of music and founding the record label Opium, he too has been credited with influencing youth fashion.
He constantly reps brands like Vlone, Supreme, Raf Simmons, Givenchy and got an opportunity to walk on a Louis Vuitton runway in 2018. It’s almost a no-brainer that at one point or another in time, there would be a collaboration between Playboi Carti and Supreme.
Supreme has come back into notoriety too because of Tyler, The Creator. Most known for wearing and popularizing all things Supreme, F*cking Awesome and Golf wang all throughout 2009 to 2015.
Up until 2024, there was no official collaboration between Supreme and Tyler.
Creative geniuses like Kanye West were seen wearing the slim fit Hedi jeans, Mason Margiela Futures and the sought after Raf Simmons pieces such as the “Riot Riot Riot” military bomber all throughout his Yeezus tour era. Influencing the mainstream men’s fashion when it was still baggy wide leg denim and introducing a tighter, more kept in shape look.
Brands such as Mason Margiela have caught on with the trend, on October fourth the Margiela website was updated to have Margiela Futures back on the website for $1,190.
The muted earth tones and baggy, oversized outfits of the early 2020’s seem to be phasing out and turning in favor to the expressive style of slimmer, Swag, Hypebeast, and individualistic outfits from the past decade.