Ticketek Entertainment Group (TEG) has announced the appointment of Brad Turcotte as Senior Vice President of Country at TEG Live. This strategic move marks the company’s expansion into the global Country music industry, with Turcotte set to be based in Nashville.
TEG Live is preparing to launch a new dedicated touring brand focused on the Country music genre. Turcotte’s appointment is seen as a significant step in this direction. He brings a wealth of experience to the role, having previously worked as an Artist Manager at Vector Management in Nashville. His career also includes senior roles at Universal Music Group Nashville and Big Machine Label Group.
Turcotte has a track record of working with prominent artists such as Carrie Underwood, Chris Stapleton, Luke Bryan, Keith Urban, and Taylor Swift. His experience is expected to bolster TEG Live’s efforts in the Country music sector.
The company is transitioning into a platform model that aims to integrate promoters and talent with shared delivery, data, and technology capabilities. This approach is part of the company’s broader strategy to strengthen its presence in the music industry.
In his new role, Turcotte will collaborate with Alex Kelsey, Head of Touring, Country Music, and Clay Doughty, Head of Strategy, Country Music. The team will receive support from Vanessa Picken, Global Director, Music Strategy.
Tim McGregor, Global Head of Touring at TEG, commented on the appointment, stating, “Brad’s appointment is a major milestone for TEG Live. Nashville sits at the centre of the global Country music ecosystem, and by deepening our presence in Nashville, we’re strengthening the bridge between North America and our home markets. This creates more opportunities for artists to tour, for fans to connect, and for new talent to emerge.”
Turcotte expressed his enthusiasm for the role, saying, “I’ve always considered myself a global ambassador for Country music, working to build bridges between Nashville and audiences around the world. I’m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region – especially Australia, a dynamic but historically underserved international market. I’m grateful to join Tim and his team, and we plan to be bold and aggressive in expanding the reach and impact of this genre we love.”
The opening of TEG Live’s Nashville office in early 2026 underscores the company’s long-term commitment to the Country music genre. This includes a focus on traditional Country, alt-Country, Americana, Folk, and contemporary crossover formats.