The soundbite went viral before the full track had been released. “I’m gonna marry a Nigerian and you’re gonna wear gele to my wedding,” goes the line from Keys the Prince, a British-Nigerian rapper and producer. For the past few months, it has been used on TikTok to accompany videos of women, Nigerians and non-Nigerians alike, getting cinched into flamboyant outfits, complete with a perfectly pleated gele, or headtie.