There’s a plague passing through the National Basketball Association, and it’s not tanking.
Sure, the act of deliberately putting your team at a disadvantage in the hopes of improving draft odds is detrimental to the spirit of competition — when one of the teams doesn’t care to win, why should the fans? But the NBA isn’t anxious because ratings are low for Sacramento vs Washington.
What really makes Adam Silver sweat is the influence of hundreds of billions of dollars of market share owned by sports betting companies across the nation. Gambling and professional sports are becoming synonymous for an increasing number of viewers. Revenue drives the industry, and few companies can promise higher ad spend than a sportsbook these days. When money becomes the top priority, the suppliers wrestle control from the recipients, and we’re reaching a tipping point.
When money becomes the top priority, the suppliers wrestle control from the recipients, and we’re reaching a tipping point.
Tim Donaghy, a disgraced former referee whose involvement in gambling influenced the way that he officiated games, manipulated the results of his assignments to satiate sports betters. His scandal rocked the NBA, tainting history and calling into question the results of games he called in the late 90’s and early 2000’s.
That was the wake-up call. When gambling and sports mingle, they mix. And the NBA understood this threat over 20 years ago.
In fact, in 1993, then-commissioner David Stern testified before Congress on the dangers of sports betting.
“Sports gambling jeopardizes the integrity of the game,” Stern said in support of the Professional and Amateur Sports Protection Act. “As well as the loyalty of the fans.”
“Jeopardizes the integrity of the game”? That sounds familiar.
David Stern changed his tune in 2016 with the rising popularity of daily fantasy sports.
“Whatever barrier perhaps existed is gone,” Stern shared with ESPN, completing a remarkable 180-degree kickflip. “So, to me, if they’re going to be doing daily fantasy, you might as well legalize gambling.”
He continued sharing his vision for its gradual implementation, hoping its implementation would be universal in the next five to 10 years. Here we are, just shy of one decade later.
Per the Sports Business Journal, gambling companies spent $52.1 million on NBA advertising during the 2024-25 season, a 28.96% increase from the previous season.
Sports betting advertisements caught 1.93 billion household impressions through the ‘24-’25 season. Can you remember the last time you watched an NBA basketball game (or a U.S. professional sporting event at all) where your ad breaks weren’t bombarded with Kevin Hart sharing all the wonders of sports books? Where some Joe Schmoe’s life not radically improved thanks to the wonders of betting? Where a voiceover didn’t promise you free money when you sign up to Prize Picks, Draft Kings, FanDuel, MGM Bet, bet365, Caesar’s Sportsbook, Hard Rock Bet, Kalshi, etc.?
A recent report from Ben Golliver shared that gambling companies played a notable part in Adam Silver’s decision to punish the Utah Jazz and Indiana Pacers for tanking.
“Over-unders are at stake […] player props are at stake.” Golliver shared on his podcast. “If coaches are just willy-nilly not playing guys the entire game, and they’re not letting people know in advance that they plan to do that, you’re going to have a lot of angry gamblers and a lot of angry gambling companies as well.”
With its spreading legalization, the public opinion of sports gambling and daily fantasy apps has become increasingly positive. We’re normalizing sports gambling in the United States. It’s no wonder that their will controls the NBA.
In a way, the NBA Draft Lottery is essentially gambling when you think about it. By tanking, teams buy up as many lottery tickets as they can get their hands on — hoping, praying that their number will be called and all their dreams will come true. They’ll have the best, shiniest young star and watch as their revenue skyrockets in the following season. AJ Dybantsa or Darryn Peterson in Utah? It’ll be standing room only in the Delta Center. Pay no mind to the Scrooge McDuck indoor pool in the arena’s updated renovation plans.
Tanking should not be a part of the game, I’ll grant you that. But perhaps the order of operations shouldn’t begin with Lauri Markkanen’s playing time.
But when the act of tanking works against the interests of the gambling companies funding the NBA, Silver’s action indicated that his loyalties (and by extension, the NBA’s priorities) lie with the sportsbooks, not with the teams.
Jontay Porter pleaded guilty to manipulating gambling over/unders with his play. Terry Rozier has been arrested for similar accusations.
Chauncey Billups, the former head coach of the Portland Trail Blazers, was arrested for his involvement in illegal mafia-tied gambling.
Just after the Bucks flirted with the NBA trade deadline in their annual will-they-or-won’t-they-trade-Giannis sweepstakes, Antetokounmpo announced a partnership with Kalshi, the app where you can bet on anything.
Yet it’s the Utah Jazz who receive the finger of blame for the hideous state of professional basketball today. Tanking should not be a part of the game, I’ll grant you that. But perhaps the order of operations shouldn’t begin with Lauri Markkanen’s playing time.
Calvin Barrett is a writer, editor, and prolific Mario Kart racer located in Tokyo, Japan. He has covered the NBA and College Sports since 2024.