Logomania, big silhouettes, Y2K outfits and DIY skin care reigned supreme in the world of style and beauty in 2025 — but it wasn’t all good.
Not all of these trends are long for this world, so we spoke to prominent fashion and beauty experts on the trends they want to leave behind as we move into 2026.
1. Large logos on clothes and jewelry
While “quiet luxury” has been a trend for a while, experts, regardless of their personal style, don’t want to see large logos everywhere. Logo mania 2.0 shouts designer, but doesn’t necessarily whisper “style,” said Elana and Dina Solomon, a VIP fashion stylist sister duo. “Louis Vuitton monogram overload, or head-to-toe Gucci sets that look more costume than curated,” they said in a joint statement.

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“I’d love to leave behind the hyper-logo jewelry trend! Bold branding can be fun, but jewelry should express you, not advertise someone else,” said Melinda Maria Spigel, a celebrity jewelry designer.
Style should be the focal point of an outfit, not the designer’s name all over your clothes, noted Ellis Ranson, a celebrity fashion stylist. “I hope we still see branding and labels, but in a less overbearing way. Less is more in this instance,” Ranson said.
In the same aesthetic, bold prints, maximalism and ’90s nostalgia may have run their course, noted Dina Solomon: “Now the vibe feels more costume party than cutting edge. The pendulum is already swinging back toward pared-back minimalism and clean tailoring.”
2. Y2K fashion
From low-rise jeans to butterflies adorning every outfit, the experts are ready to leave the Y2K trend in 2025.
“This trend is fun, but can look a bit young and unpolished,” said Ranson, who isn’t a fan, especially when it comes to evening looks. “Although I did enjoy the nostalgia, it started to feel very same-y, and I felt uninspired by what I was seeing.”

“Y2K revivals like chunky belts and chain-heavy accessories flooded every feed, and while the no-pants look (Acne Studios AW25) can still hit when styled with precision, it’s been replayed to exhaustion,” said Dina Solomon.
3. Fast fashion
Fast-fashion brands can now “recreate’ a runway design very quickly, but the experts we spoke to aren’t fans — it lacks in quality and isn’t good for the environment. Experts would rather see personal style that draws inspiration from the catwalks, but without directly copying it.
“Fast-fashion giants turned runway exaggeration into mass market mayhem; inflated sleeves, stuffed skirts and 3D ruffles that mimic Stéphane Rolland or Viktor & Rolf Couture, but without the craftsmanship. Pieces from ASOS or Shein looked bold online but flimsy in person. The turnaround time is so fast that the details literally fall flat. It’s proof that faster doesn’t mean fiercer. Sometimes restraint is the real luxury,” Elana Solomon said.
A similar aesthetic goes for jewelry, Spigel explained: “Instantly trendy jewelry, like oversized resin and ultra-plated statement pieces, were all over social media. Fast fashion makes it seem like you need a new look every week, but real style builds over time.”
4. Appropriation as a fashion trend
Appropriation should never be seen as a fashion trend, but sadly, it still happens, season after season.
“Prada’s 2025 sandal line took clear inspiration from traditional Indian Kolhapuri chappals with no timely acknowledgement. Similarly, Reformation’s lehenga-inspired set blurred the line between homage and appropriation. These designs were gorgeous, but credit matters,” Dina Solomon said.
5. Trends that promote unhealthy beauty standards
From low-rise jeans to sculptural corsets, trends that aren’t truly inclusive can be highly problematic.
“Corseted gowns and sculpted silhouettes (Schiaparelli, Dolce & Gabbana) have reigned this year, and while breathtaking on red carpets, they’re hardly breathable off them. More concerning is the limited size inclusivity across high fashion. Brands like Versace and Victoria’s Secret still lag in true representation, leaving many feeling excluded from trends that should celebrate every body,” noted Dina Solomon.

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Even for people confident with their own style, it can be disheartening to see images of size 0 bodies in low-cut jeans everywhere. The key is figuring out your style and sticking to a version of a trend that suits you, not blindly following it, Ranson explained. “Trends like this don’t work for all body types,” she said, which can be problematic and perpetuate unrealistic body standards.

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6. Complex, multistep skin care routines
Multistep routines are out, say the experts; less is more. Too many treatments and too many products have no place in your routine. A complex routine can cause irritation, weaken the skin’s barrier and lead to more issues.
“Applying multiple products can cause skin irritation, especially when you are using several active ingredients like retinol or exfoliating acids. Moreover, not all ingredients are compatible,” said Dr. Joshua Zeichner, a board-certified dermatologist and the director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City.
“I’m ready to say goodbye to trend-chasing skin care, endless product launches and ‘miracle’ ingredients that change every season. A truly effective skin care routine is timeless. Consistency, not novelty, is what gives results,” noted Danuta Meiloch, aesthetician and owner of Rescue Spa in New York.
“I tell my patients to stick to two steps in the morning and two steps at night. Think of the morning as a time for protection and prevention against environmental damage and the evening as a time for hydration and repair,” Zeichner said.
“Skin minimalism is all you need for healthy, youthful skin. Having a specific step-by-step skin care routine morning and night is a must to target your specific concerns,” said Erica Marie Gatt, an aesthetician and makeup artist.
7. DIY skin care
As expected, experts aren’t keen on DIY skin care, especially homemade sunscreen recipes.
“I absolutely do not recommend making your own sunscreen. They are considered OTC drugs, regulated by the Food and Drug Administration and tested for effectiveness,” Zeichner explained.
“There is also a risk of allergic and irritant reactions from making your own skin care, which can lead to rashes and burns and likely unstable products. DIY sunscreen is particularly worrisome as there is no way to judge the SPF level, which means it’s unlikely to be effective,” said Dr. Claire Wolinsky, a board-certified dermatologist.
“DIY skin care has gone too far this year. I’ve seen people trying to microblade or microneedle their skin at home, which can cause lasting damage, scarring or infection. Your skin is a living organ, not a DIY project,” Meiloch said.
Gatt isn’t a fan of at-home microneedling either: “Anything that is puncturing the skin can introduce bacteria and cause tears if not performed or disinfected correctly.”
“At home is not a place to break the skin with needles. The risk of infection is too high,” agreed Wolinsky.
8. Beef tallow as a skin care product
Beef tallow has been a big trend this year, but skin experts aren’t big fans. Although it can provide some emollience and hydration, it can also block pores, especially for those prone to acne. It is highly occlusive as an ingredient, but there are far better, well-regulated products that offer the same results, minus the animal fat.
“Beef tallow may provide anti-aging benefits by repairing the skin barrier, and has been considered a natural treatment for acne breakouts. However, given the high levels of oleic acid, I do not recommend it as an acne treatment, as it can block the pores,” Zeichner said.
“While it can make the skin appear dewy and hydrated, it’s not good for everyone. Beef tallow is comedogenic. I’ve seen many cases where clients come in with skin flare-ups after two weeks of incorporating tallow in their routine,” Gatt added.
9. Glass skin aspirations
“Pores are normal and you can’t get rid of them,” Wolinsky said. “Therefore, the glass skin ideal is unattainable. This further creates unrealistic standards for consumers and it’s concerning especially for younger individuals.” It can also lead to overspending on skin care and make mental health issues worse, she added.
10. Glass hair
Glass hair, the super sleek, high-shine, reflective finish (as seen on Jenna Ortega and Madison Beer) peaked in 2025, and while it’s not an entirely damaging trend, not all experts are fans.

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As with every hairstyle or trend, there are both good and bad ways to achieve it. The easiest method typically involves using hair straighteners at high heat to create a smooth, sleek finish. An alternative is to use certain hair products that can deliver similar results without causing damage. Many experts advise avoiding high heat at all costs — instead, you can get glass hair by using specific products that make the hair glossy and smooth, like the Re-Moist Mask or the OI Liquid Luster. They hydrate and treat your hair while styling it.
11. High-maintenance color and style
Some of the styles and hair colors that have been trending this year can be high-maintenance and impractical for one’s lifestyle, like pixie cuts (Emma Stone, Taylor Hill), jellyfish/blunt baby bangs, or pastel colors like lavender, pink and mint (Gigi Hadid, Kylie Jenner, Millie Bobby Brown).
“First, you should determine how much maintenance with styling or frequent coloring service is needed. Be realistic: Do you have the time each day to achieve the look as well as the financial means to keep up with your color service?” said Jill Buck, a celebrity stylist and Davines North America color ambassador.
“If you have a lot of time, chances are you can take on a more playful cut that requires a longer styling time. Some cuts and colors also require more frequent touch-ups by your stylist,” said Chaz Dean, a celebrity hairstylist and colorist who founded WEN.
If you love a haircut or color trend but are unsure how it will fit your style, some trial and error may be required, said Alex Pardoe, a celebrity hairstylist: “If you’re being cautious with heat and using products suited for your natural texture, the errors won’t be too catastrophic!”
“Want to try out a new style? Try it out on the weekend! The best part about hair is that if you don’t love it and you’re not pushing the limits with heat or color, you can always change it!” Pardoe added.
12. At-home hair extensions
A popular at-home trend has emerged this year, where people install their own hair extensions, but Pardoe noted this can be very damaging for your hair and scalp. The types of extensions that should never be a DIY project include: bond hair extensions, keratin bond, micro bond, nano bond, tape-in, beaded weft, and microbead.
“I can’t stress this enough, extensions truly shouldn’t be done at home unless it’s a clip-in piece or a halo! Anything with a semi-permanent attachment should not be attempted at home!” said Pardoe.
Clip-ins and halo extensions are fine to use at home, on occasion, as they can be easily put on and taken off. The clips can be clipped on the hair and then removed at the end of the day, while the halo features a clear wire that “sits” around the head and adds fullness.
