Think Fashion stages its first Modest Fashion Week in Paris following a lucrative Ramadan period

Modest fashion, which transcends the strictly religious sphere, has firmly established itself as a fast-growing segment of the global fashion industry. In 2026, luxury brands stepped up their Ramadan initiatives with capsule collections from Gucci and Louis Vuitton, campaigns fronted by local muses such as Taleedah Tamer for Miu Miu, and temporary activations including Dior and The Ordinary pop-up stores in Dubai. The list of brands is long: Miu Miu, Prada, Fendi, Brunello Cuccinelli, Louboutin, Rimowa, Tiffany & Co., and Vacheron Constantin, joined by retailers Farfetch, Harvey Nichols, Ounass, and Harrods.

Consumption of modest fashion and other fashion products peaks every Ramadan, and for good reason: overall Ramadan-related business opportunities are estimated at $144 billion in Southeast Asia, the Middle East, and North Africa, according to figures from Luxurynsight. In the Middle East and North Africa region, Ramadan is expected to generate $66 billion in 2026, despite the armed conflicts taking place there. Saudi Arabia, buoyed in particular by religious tourism during the month of fasting, accounts for between $20 and $22 billion of this market. The United Arab Emirates (UAE), for its part, accounts for $16.4 billion, according to the study.

Modest Fashion Week Paris by Think Fashion returns

In both countries, fashion products and accessories for Eid al-Fitr, celebrated at the end of Ramadan, rank second among goods purchased on this occasion, driven by influencer recommendations, behind beauty and cosmetics. In Saudi Arabia, 64% of consumers turned to fashion and accessories, compared with 46% in the UAE, according to a study conducted by Ipsos and ArabyAds.

Although no figures for consumption in France are provided by the study, the visibility of modest fashion there will be further extended this year with the eleventh edition of Modest Fashion Week by Think Fashion. Organised for the first time in Paris, it will take place from April 16 to 18 at the Hôtel Le Marois (8th arrondissement). This is a different event from the Paris Modest Fashion Week organised by Modest Fashion France (MFFF), covered several times by FashionNetwork.com.

Over the three days of this event, still little known in France, 28 shows will be staged by brands from 11 different countries, spanning Asia (Turkey, Kazakhstan, Uzbekistan, Indonesia, Kuwait, Qatar) and Europe (France, the UK, Serbia). Nigeria, Russia, and the United States will also be represented.

As many takes on modest fashion as there are designers

This modest fashion week once again shows that the style is rooted more in a loose, covering wardrobe than in pieces stripped of any ostentation. The Serbian brand Sedžda illustrates this stance well, with dresses at the crossroads of Eastern savoir-faire and contemporary European haute couture, combining architectural cuts with embroidered fabrics.

Modest fashion can also blend with other styles while remaining true to its DNA. The French brand Soutoura, for example, has released khaki cargo jumpsuits with jacket-style collars, pockets and buttons, fusing streetwear with modest fashion. More recently, the young label presented an oversized lined jacket and a flared skirt inspired by 1990s tracksuits. Each region of the world has its own interpretation of modest fashion. The Afro-centric Nigerian label Afrik Abaya, for example, offers colourful abayas covered with geometric patterns inspired by various traditional African fabrics. Afifa, for its part, positions itself between the minimalism it associates with Western fashion and Uzbek heritage.

In addition to the shows, this Modest Fashion Week in Paris will feature eight conferences, with titles such as “Vision of the future: is ‘modesty’ the new luxury norm?” and “The loyalty of Gen Z: brands and beliefs.” The commercial dimension will also be addressed with a round table entitled “From the buyer’s point of view: what makes us say yes?” Finally, April 18 will be entirely dedicated to professional meetings, with showrooms, presentations, experiences, networking, and content creation.